Brandwave

All-Clad vs Lodge:Which is more popular?

In September 2026, All-Clad had more branded searches than Lodge among griddle pan brands worldwide. All-Clad had about 110,000 branded searches, while Lodge had 74,000. All-Clad made up 4.4% of all griddle pan brand searches we track, and Lodge accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about griddle pan brands, Lodge appeared in all five answers and All-Clad in two. Lodge was mentioned before All-Clad in every answer.

Among griddle pan brands worldwide in September 2026

Who do people search for more?

All-Clad, about 49% more searches than Lodge

All-Clad 110K searchesLodge 74K searches

Who does AI mention more?

Lodge, mentioned in every answer we collected

Lodge in 5 of 5All-Clad in 2 of 5

Who does AI recommend more?

Lodge, named ahead of All-Clad in every answer

Lodge first in 3All-Clad never first

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Top griddle pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. All-Clad was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lodge was listed before All-Clad in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. GreenPan3rd
  4. OXO4th
  5. All-Clad5th
  6. Tefal–
  7. Staub–
  8. Circulon–
  9. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GreenPan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about griddle pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is All-Clad or Lodge more popular in search?

This chart shows how often people search Google for All-Clad and Lodge by name. Each line represents a brand's share of searches for all nine griddle pan brands we track, month by month, from English-language searches worldwide.

All-Clad and Lodge among griddle pan brands worldwide, by month

Share of searches by month for All-Clad, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalStaubAll-CladOXOGreenPanLodgeCirculonNinja
Oct 202556.7%19.3%6.2%5.1%5.1%3.4%3.4%0.68%0.02%
Nov 202556.4%19.7%6.2%6.2%4.2%3.4%3.4%0.56%0.01%
Dec 202559.7%16.6%6.6%6.6%3.6%2.9%3.6%0.48%0.02%
Jan 202652.3%21.8%7%5.8%4.7%3.8%3.8%0.77%0.02%
Feb 202653.4%22.3%5.9%5.9%4.8%3.2%4%0.43%0.01%
Mar 202654.3%22.7%6%4.9%4.9%3.3%3.3%0.54%0.01%
Apr 202657.3%19.6%5.2%5.2%5.2%2.8%4.3%0.47%0.01%
May 202654.9%22.5%4.9%4.9%4.9%3.3%4.1%0.45%0.01%
Jun 202654.6%18.3%4.1%11%4.9%2.7%4.1%0.36%0.01%
Jul 202660.1%16.8%4.5%5.4%5.4%3%4.5%0.4%0.01%
Aug 202657%19.5%5.1%5.1%5.1%3.5%4.2%0.46%0.01%
Sep 202659.7%19.9%5.4%4.4%4.4%2.9%2.9%0.39%0.01%

How has the All-Clad and Lodge comparison changed over the last 12 months?

3 findings
  • All-Clad was ahead of Lodge in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among griddle pan brands worldwide moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands worldwide moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for griddle pan brands worldwide in September 2026?

2 changes
  1. In September 2026, Lodge lost share of searches among griddle pan brands worldwide, from 4.2% to 2.9%.

  2. In September 2026, All-Clad lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using All-Clad’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

All-Clad

1 branded search term

  • all-clad

Lodge

1 branded search term

  • lodge cast iron

How the Brand Demand Index is measured

Other head-to-heads among griddle pan brands

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