How popular isZoomInfo in search?
In August 2026, there were an estimated 204K branded searches for ZoomInfo worldwide which is down 18.7% over the last 11 months. ZoomInfo holds 21.8% estimated Share of Search among B2B sales intelligence platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which B2B sales intelligence platforms compete with ZoomInfo?
Share of Search by month for Apollo, ZoomInfo, Lusha, Clay, Cognism. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Clay | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.5% | 23.2% | 3.3% | 4.7% |
| Nov 2025 | 47.7% | 23.1% | 22.8% | 2.7% | 3.8% |
| Dec 2025 | 45.6% | 26.8% | 21.6% | 3% | 3% |
| Jan 2026 | 45.4% | 26.6% | 21.5% | 2.9% | 3.6% |
| Feb 2026 | 45% | 26.6% | 21.4% | 3.5% | 3.6% |
| Mar 2026 | 52.2% | 25.1% | 16.6% | 3.3% | 2.8% |
| Apr 2026 | 57.1% | 22.8% | 15.2% | 2.4% | 2.5% |
| May 2026 | 55.1% | 21.9% | 17.7% | 2.9% | 2.4% |
| Jun 2026 | 50.3% | 24.2% | 19.6% | 3.1% | 2.7% |
| Jul 2026 | 50.6% | 24.3% | 19.7% | 2.6% | 2.7% |
| Aug 2026 | 55.3% | 21.8% | 17.7% | 2.8% | 2.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.3% | 518K | -0.1% | +4.6 points | |
| 2, held 2nd | 21.8% | 204K | -18.1% | -2.6 points | |
| 3, held 3rd | 17.7% | 166K | -17.8% | -2 points | |
| 4, moved from 5th to 4th | 2.8% | 26.6K | +0.04% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.4% | 22.7K | -18.1% | -0.3 pointsmoved from 4th to 5th |
1.
Apollo55.3%
Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4.6 points.
2.
ZoomInfo21.8%
Held 2nd. 204K estimated branded searches, -18.1% vs prior month. Share -2.6 points.
3.
Lusha17.7%
Held 3rd. 166K estimated branded searches, -17.8% vs prior month. Share -2 points.
4.
Clay2.8%
Moved from 5th to 4th. 26.6K estimated branded searches, +0.04% vs prior month. Share +0.2 points.
5.
Cognism2.4%
Moved from 4th to 5th. 22.7K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between ZoomInfo and its closest rivals
How has branded search demand for ZoomInfo changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ZoomInfo worldwide fell from 251K to 204K.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B sales intelligence platforms worldwide decreased from 28.5% to 21.8%.
How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?
5 changes
In August 2026, Apollo gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 50.6% to 55.3%.
In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 24.3% to 21.8%.
In August 2026, Lusha lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 19.7% to 17.7%.
In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.
In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.
Where does ZoomInfo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| B2B sales intelligence platforms | 2nd of 5 | 21.8% | Shown above |
| Data enrichment platforms | 2nd of 5 | 22.2% | Show ranking |
| Sales intelligence platforms | 2nd of 5 | 22.4% | Show ranking |
| Business data platforms | 2nd of 5 | 33% | Show ranking |
How is ZoomInfo measured?
Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- zoominfo
- zoominfo price
- zoominfo sales intelligence
- zoominfo.com
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Is ZoomInfo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.