How popular isClay in search?
In August 2026, there were an estimated 26.6K branded searches for Clay worldwide which is down 9.3% over the last 11 months. Clay holds 2.8% estimated Share of Search among B2B sales intelligence platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which B2B sales intelligence platforms compete with Clay?
Share of Search by month for Apollo, ZoomInfo, Lusha, Clay, Cognism. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Clay | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.5% | 23.2% | 3.3% | 4.7% |
| Nov 2025 | 47.7% | 23.1% | 22.8% | 2.7% | 3.8% |
| Dec 2025 | 45.6% | 26.8% | 21.6% | 3% | 3% |
| Jan 2026 | 45.4% | 26.6% | 21.5% | 2.9% | 3.6% |
| Feb 2026 | 45% | 26.6% | 21.4% | 3.5% | 3.6% |
| Mar 2026 | 52.2% | 25.1% | 16.6% | 3.3% | 2.8% |
| Apr 2026 | 57.1% | 22.8% | 15.2% | 2.4% | 2.5% |
| May 2026 | 55.1% | 21.9% | 17.7% | 2.9% | 2.4% |
| Jun 2026 | 50.3% | 24.2% | 19.6% | 3.1% | 2.7% |
| Jul 2026 | 50.6% | 24.3% | 19.7% | 2.6% | 2.7% |
| Aug 2026 | 55.3% | 21.8% | 17.7% | 2.8% | 2.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.3% | 518K | -0.1% | +4.6 points | |
| 2, held 2nd | 21.8% | 204K | -18.1% | -2.6 points | |
| 3, held 3rd | 17.7% | 166K | -17.8% | -2 points | |
| 4, moved from 5th to 4th | 2.8% | 26.6K | +0.04% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.4% | 22.7K | -18.1% | -0.3 pointsmoved from 4th to 5th |
1.
Apollo55.3%
Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4.6 points.
2.
ZoomInfo21.8%
Held 2nd. 204K estimated branded searches, -18.1% vs prior month. Share -2.6 points.
3.
Lusha17.7%
Held 3rd. 166K estimated branded searches, -17.8% vs prior month. Share -2 points.
4.
Clay2.8%
Moved from 5th to 4th. 26.6K estimated branded searches, +0.04% vs prior month. Share +0.2 points.
5.
Cognism2.4%
Moved from 4th to 5th. 22.7K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between Clay and its closest rivals
Every comparison with Clay
8 comparisons
How has branded search demand for Clay changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Clay worldwide fell from 29.4K to 26.6K.
- Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 3.5% in February 2026 and was lowest at 2.4% in April 2026.
- Across the 11 months ending August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.
How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?
5 changes
In August 2026, Apollo gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 50.6% to 55.3%.
In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 24.3% to 21.8%.
In August 2026, Lusha lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 19.7% to 17.7%.
In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.
In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.
Where does Clay compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| B2B sales intelligence platforms | 4th of 5 | 2.8% | Shown above |
| B2B data enrichment platforms | 2nd of 5 | 38% | Show ranking |
How is Clay measured?
Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- clay ai
- clay contact data
- clay data enrichment
- clay sales intelligence
- clay.com
- claygent
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Is Clay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.