Brandwave

B2B sales intelligence platforms:Which brands are most popular in search?

In August 2026, Apollo.io was the most searched among B2B sales intelligence platforms worldwide, with an estimated 272K branded searches and 39.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo.io39.4%
  2. ZoomInfo29.5%
  3. Lusha24%
  4. Clay3.8%
  5. Cognism3.3%

Follow B2B sales intelligence platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare data platforms that help B2B teams find, understand, and reach potential buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among B2B sales intelligence platforms worldwide, by month

Share of Search by month for Apollo.io, ZoomInfo, Lusha, Clay, Cognism. The figures are in the table below the chart.

View monthly share of search table
MonthApollo.ioZoomInfoLushaClayCognism
Oct 202526.6%35%28.5%4.1%5.8%
Nov 202532.4%29.8%29.4%3.5%4.9%
Dec 202530.7%34.1%27.6%3.8%3.8%
Jan 202630.5%33.9%27.3%3.7%4.6%
Feb 202630.2%33.7%27.1%4.5%4.5%
Mar 202636.4%33.4%22.1%4.3%3.7%
Apr 202640.8%31.4%20.9%3.4%3.5%
May 202639.1%29.7%24%3.9%3.3%
Jun 202634.8%31.8%25.7%4.1%3.5%
Jul 202635%32%25.9%3.4%3.6%
Aug 202639.4%29.5%24%3.8%3.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Apollo.io

    39.4%

    held 1st · 272K estimated branded searches · -0.19% vs prior month · +4.3 points

  2. 2.ZoomInfo

    29.5%

    held 2nd · 204K estimated branded searches · -18.1% vs prior month · -2.5 points

  3. 3.Lusha

    24%

    held 3rd · 166K estimated branded searches · -17.8% vs prior month · -2 points

  4. 4.Clay

    3.8%

    moved from 5th to 4th · 26.6K estimated branded searches · +0.04% vs prior month · +0.4 points

  5. 5.Cognism

    3.3%

    moved from 4th to 5th · 22.7K estimated branded searches · -18.1% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among B2B sales intelligence platforms worldwide?

In August 2026, Apollo.io was the most searched among B2B sales intelligence platforms worldwide, with an estimated 272K branded searches and 39.4% estimated Share of Search within this set. ZoomInfo is in 2nd place, 9.8 percentage points behind at 29.5% Share of Search.

Global B2B sales intelligence platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Apollo.io26.6% → 39.4%40.8%Apr 202626.6%Oct 20253rd → 1st
ZoomInfo35% → 29.5%35%Oct 202529.5%Aug 20261st → 2nd
Lusha28.5% → 24%29.4%Nov 202520.9%Apr 20262nd → 3rd
Clay4.1% → 3.8%4.5%Feb 20263.4%Apr 20265th → 4th
Cognism5.8% → 3.3%5.8%Oct 20253.3%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B sales intelligence platforms worldwide increased from 26.6% to 39.4%.
  • Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B sales intelligence platforms worldwide decreased from 35% to 29.5%.
  • Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B sales intelligence platforms worldwide decreased from 28.5% to 24%.
  • Across the 11 months ending August 2026, Cognism’s estimated Share of Search among B2B sales intelligence platforms worldwide decreased from 5.8% to 3.3%.
  • Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 40.8% in April 2026 and was lowest at 26.6% in October 2025.
  • Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 29.4% in November 2025 and was lowest at 20.9% in April 2026.
  • Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 4.5% in February 2026 and was lowest at 3.4% in April 2026.
  • Across the 11 months ending August 2026, Apollo.io rose from 3rd to 1st among B2B sales intelligence platforms worldwide.
  • Across the 11 months ending August 2026, ZoomInfo fell from 1st to 2nd among B2B sales intelligence platforms worldwide.
  • Across the 11 months ending August 2026, Lusha fell from 2nd to 3rd among B2B sales intelligence platforms worldwide.
  • Across the 11 months ending August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.
  • Across the 11 months ending August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.

How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?

  1. In August 2026, Apollo.io gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 35% to 39.4%.

  2. In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%.

  3. In August 2026, Lusha lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 25.9% to 24%.

  4. In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.

  5. In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record