Brandwave

How popular isClay in search?

In August 2026, there were an estimated 26.6K branded searches for Clay worldwide which is down 9.3% over the last 11 months. Clay holds 38% estimated Share of Search among B2B data enrichment platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Prospeo41.4%
  2. Clay38%
  3. People Data Labs14.3%
  4. Dropcontact6.3%
  5. FullContact0.07%
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Which B2B data enrichment platforms compete with Clay?

Clay against B2B data enrichment platforms worldwide, by month

Share of Search by month for Prospeo, Clay, People Data Labs, Dropcontact. The figures are in the table below the chart.

View monthly share of search table
MonthProspeoClayPeople Data LabsDropcontactFullContact
Oct 202518.9%53.9%15.1%12.1%0.09%
Nov 202520.9%48.8%16.7%13.4%0.18%
Dec 202519.3%52.8%15.3%12.4%0.25%
Jan 202627.2%48.6%14.6%9.5%0.12%
Feb 202628.5%50.8%12.4%8.2%0.11%
Mar 202629.2%49.8%12.6%8.3%0.11%
Apr 202636.6%41.9%12.9%8.5%0.12%
May 202638.1%43.6%11%7.2%0.09%
Jun 202636.9%41.6%12.9%8.5%0.06%
Jul 202640.8%37.4%14.1%7.6%0.07%
Aug 202641.4%38%14.3%6.3%0.07%
Sep 2026—————

  1. 1.Prospeo

    41.4%

    Held 1st. 29K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Clay

    38%

    Held 2nd. 26.6K estimated branded searches, +0.04% vs prior month. Share +0.6 points.

  3. 3.People Data Labs

    14.3%

    Held 3rd. 10K estimated branded searches, -0.3% vs prior month. Share +0.2 points.

  4. 4.Dropcontact

    6.3%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.3 points.

  5. 5.FullContact

    0.07%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Clay and its closest rivals

How has branded search demand for Clay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clay worldwide fell from 29.4K to 26.6K.
  • Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide decreased from 53.9% to 38%.
  • Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide peaked at 53.9% in October 2025 and was lowest at 37.4% in July 2026.
  • Across the 11 months ending August 2026, Clay fell from 1st to 2nd among B2B data enrichment platforms worldwide.

How did search popularity change for B2B data enrichment platforms worldwide in August 2026?

  1. In August 2026, Prospeo gained estimated Share of Search among B2B data enrichment platforms worldwide, from 40.8% to 41.4%.

  2. In August 2026, Clay gained estimated Share of Search among B2B data enrichment platforms worldwide, from 37.4% to 38%.

  3. In August 2026, Dropcontact lost estimated Share of Search among B2B data enrichment platforms worldwide, from 7.6% to 6.3%.

  4. People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide has gained ground for 3 months in a row, from 11% to 14.3% in August 2026.

Where does Clay compete?

Clay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
B2B sales intelligence platforms4th of 52.8%Show ranking
B2B data enrichment platforms2nd of 538%Shown above

How is Clay measured?

Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • clay ai
  • clay contact data
  • clay data enrichment
  • clay sales intelligence
  • clay.com
  • claygent

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How the Brand Demand Index is measured

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