Brandwave

B2B data enrichment platforms:Which brands are most popular in search?

In August 2026, Prospeo was the most searched among B2B data enrichment platforms worldwide, with an estimated 29K branded searches and 41.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Prospeo41.4%
  2. Clay38%
  3. People Data Labs14.3%
  4. Dropcontact6.3%
  5. FullContact0.07%

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Share of SearchLeaderboard

Compare services and tools used to enrich business contact and company records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among B2B data enrichment platforms worldwide, by month

Share of Search by month for Prospeo, Clay, People Data Labs, Dropcontact. The figures are in the table below the chart.

View monthly share of search table
MonthProspeoClayPeople Data LabsDropcontactFullContact
Oct 202518.9%53.9%15.1%12.1%0.09%
Nov 202520.9%48.8%16.7%13.4%0.18%
Dec 202519.3%52.8%15.3%12.4%0.25%
Jan 202627.2%48.6%14.6%9.5%0.12%
Feb 202628.5%50.8%12.4%8.2%0.11%
Mar 202629.2%49.8%12.6%8.3%0.11%
Apr 202636.6%41.9%12.9%8.5%0.12%
May 202638.1%43.6%11%7.2%0.09%
Jun 202636.9%41.6%12.9%8.5%0.06%
Jul 202640.8%37.4%14.1%7.6%0.07%
Aug 202641.4%38%14.3%6.3%0.07%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Prospeo

    41.4%

    held 1st · 29K estimated branded searches · 0% vs prior month · +0.6 points

  2. 2.Clay

    38%

    held 2nd · 26.6K estimated branded searches · +0.04% vs prior month · +0.6 points

  3. 3.People Data Labs

    14.3%

    held 3rd · 10K estimated branded searches · -0.3% vs prior month · +0.2 points

  4. 4.Dropcontact

    6.3%

    held 4th · 4.4K estimated branded searches · -18.5% vs prior month · -1.3 points

  5. 5.FullContact

    0.07%

    held 5th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among B2B data enrichment platforms worldwide?

In August 2026, Prospeo was the most searched among B2B data enrichment platforms worldwide, with an estimated 29K branded searches and 41.4% estimated Share of Search within this set. Clay is in 2nd place, 3.4 percentage points behind at 38% Share of Search.

Global B2B data enrichment platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Prospeo18.9% → 41.4%41.4%Aug 202618.9%Oct 20252nd → 1st
Clay53.9% → 38%53.9%Oct 202537.4%Jul 20261st → 2nd
People Data Labs15.1% → 14.3%16.7%Nov 202511%May 20263rd
Dropcontact12.1% → 6.3%13.4%Nov 20256.3%Aug 20264th
FullContact0.09% → 0.07%0.25%Dec 20250.06%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Prospeo’s estimated Share of Search among B2B data enrichment platforms worldwide increased from 18.9% to 41.4%.
  • Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide decreased from 53.9% to 38%.
  • Across the 11 months ending August 2026, People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide decreased from 15.1% to 14.3%.
  • Across the 11 months ending August 2026, Dropcontact’s estimated Share of Search among B2B data enrichment platforms worldwide decreased from 12.1% to 6.3%.
  • Across the 11 months ending August 2026, Clay’s estimated Share of Search among B2B data enrichment platforms worldwide peaked at 53.9% in October 2025 and was lowest at 37.4% in July 2026.
  • Across the 11 months ending August 2026, People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide peaked at 16.7% in November 2025 and was lowest at 11% in May 2026.
  • Across the 11 months ending August 2026, Dropcontact’s estimated Share of Search among B2B data enrichment platforms worldwide peaked at 13.4% in November 2025 and was lowest at 6.3% in August 2026.
  • Across the 11 months ending August 2026, Prospeo rose from 2nd to 1st among B2B data enrichment platforms worldwide.
  • Across the 11 months ending August 2026, Clay fell from 1st to 2nd among B2B data enrichment platforms worldwide.
  • Across the 11 months ending August 2026, FullContact held steady: its estimated Share of Search among B2B data enrichment platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for B2B data enrichment platforms worldwide in August 2026?

  1. In August 2026, Prospeo gained estimated Share of Search among B2B data enrichment platforms worldwide, from 40.8% to 41.4%.

  2. In August 2026, Clay gained estimated Share of Search among B2B data enrichment platforms worldwide, from 37.4% to 38%.

  3. In August 2026, Dropcontact lost estimated Share of Search among B2B data enrichment platforms worldwide, from 7.6% to 6.3%.

  4. People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide has gained ground for 3 months in a row, from 11% to 14.3% in August 2026.

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