Brandwave

How popular isApollo in search?

In August 2026, there were an estimated 518K branded searches for Apollo worldwide which is up 45.8% over the last 11 months. Apollo holds 55.3% estimated Share of Search among B2B sales intelligence platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo55.3%
  2. ZoomInfo21.8%
  3. Lusha17.7%
  4. Clay2.8%
  5. Cognism2.4%
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Which B2B sales intelligence platforms compete with Apollo?

Apollo against B2B sales intelligence platforms worldwide, by month

Share of Search by month for Apollo, ZoomInfo, Lusha, Clay, Cognism. The figures are in the table below the chart.

View monthly share of search table
MonthApolloZoomInfoLushaClayCognism
Oct 202540.3%28.5%23.2%3.3%4.7%
Nov 202547.7%23.1%22.8%2.7%3.8%
Dec 202545.6%26.8%21.6%3%3%
Jan 202645.4%26.6%21.5%2.9%3.6%
Feb 202645%26.6%21.4%3.5%3.6%
Mar 202652.2%25.1%16.6%3.3%2.8%
Apr 202657.1%22.8%15.2%2.4%2.5%
May 202655.1%21.9%17.7%2.9%2.4%
Jun 202650.3%24.2%19.6%3.1%2.7%
Jul 202650.6%24.3%19.7%2.6%2.7%
Aug 202655.3%21.8%17.7%2.8%2.4%
Sep 2026—————

  1. 1.Apollo

    55.3%

    Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4.6 points.

  2. 2.ZoomInfo

    21.8%

    Held 2nd. 204K estimated branded searches, -18.1% vs prior month. Share -2.6 points.

  3. 3.Lusha

    17.7%

    Held 3rd. 166K estimated branded searches, -17.8% vs prior month. Share -2 points.

  4. 4.Clay

    2.8%

    Moved from 5th to 4th. 26.6K estimated branded searches, +0.04% vs prior month. Share +0.2 points.

  5. 5.Cognism

    2.4%

    Moved from 4th to 5th. 22.7K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between Apollo and its closest rivals

How has branded search demand for Apollo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apollo worldwide rose from 356K to 518K.
  • Across the 11 months ending August 2026, Apollo’s estimated Share of Search among B2B sales intelligence platforms worldwide increased from 40.3% to 55.3%.
  • Across the 11 months ending August 2026, Apollo’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 57.1% in April 2026 and was lowest at 40.3% in October 2025.

How did search popularity change for B2B sales intelligence platforms worldwide in August 2026?

  1. In August 2026, Apollo gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 50.6% to 55.3%.

  2. In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 24.3% to 21.8%.

  3. In August 2026, Lusha lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 19.7% to 17.7%.

  4. In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide.

  5. In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide.

Where does Apollo compete?

Apollo is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
B2B sales intelligence platforms1st of 555.3%Shown above
Data enrichment platforms1st of 556.4%Show ranking
Sales intelligence platforms1st of 556.7%Show ranking
Cold email and sales engagement platforms1st of 877.4%Show ranking
Sales prospecting platforms1st of 581.2%Show ranking
AI lead generation tools1st of 581.3%Show ranking
AI sales agents1st of 594.9%Show ranking

How is Apollo measured?

Brandwave collects information about searches that people make online using Apollo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • apollo extension chrome
  • apollo io
  • apollo io app
  • apollo io chrome extension
  • apollo io cost
  • apollo io crm
  • apollo io email
  • apollo io extension
  • apollo io extension chrome
  • apollo io extension download
  • apollo io extension for chrome
  • apollo io pricing
  • apollo lead generation
  • Apollo.io
  • apollo.io b2b sales intelligence
  • apollo.io pricing
  • apollo.io sales intelligence
  • app apollo io
  • appapollo io
  • io apollo
  • www apollo io

Do you work for Apollo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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