Clay vs ZoomInfo:Which is more popular by branded search?
In August 2026, ZoomInfo had more branded searches than Clay among sales intelligence platforms worldwide. ZoomInfo was estimated to have 204K branded searches compared to Clay’s 2.4K, and held a 22.4% Share of Search versus Clay’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clay or ZoomInfo?
Compare the platforms that find and enrich sales leads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZoomInfo, Clay. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Cognism | Clay |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 29.4% | 23.9% | 4.9% | 0.28% |
| Nov 2025 | 48.9% | 23.6% | 23.3% | 3.9% | 0.28% |
| Dec 2025 | 46.9% | 27.5% | 22.3% | 3.1% | 0.25% |
| Jan 2026 | 46.6% | 27.4% | 22.1% | 3.7% | 0.26% |
| Feb 2026 | 46.5% | 27.5% | 22.1% | 3.7% | 0.26% |
| Mar 2026 | 53.8% | 25.9% | 17.2% | 2.9% | 0.2% |
| Apr 2026 | 58.4% | 23.3% | 15.5% | 2.6% | 0.18% |
| May 2026 | 56.6% | 22.5% | 18.2% | 2.5% | 0.22% |
| Jun 2026 | 51.9% | 25% | 20.2% | 2.8% | 0.19% |
| Jul 2026 | 51.9% | 24.9% | 20.2% | 2.8% | 0.19% |
| Aug 2026 | 56.7% | 22.4% | 18.2% | 2.5% | 0.26% |
| Sep 2026 | — | — | — | — | — |
How has the Clay and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Clay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clay’s estimated Share of Search among sales intelligence platforms worldwide moved from 0.28% to 0.26%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among sales intelligence platforms worldwide moved from 29.4% to 22.4%, and its estimated monthly branded searches moved from 251K to 204K.
How did search popularity change for sales intelligence platforms worldwide in August 2026?
1 change
In August 2026, ZoomInfo lost estimated Share of Search among sales intelligence platforms worldwide, from 24.9% to 22.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Clay’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.