Brandwave

How popular isClay in search?

In August 2026, there were an estimated 2.4K branded searches for Clay worldwide which held steady over the last 11 months. Clay holds 0.26% estimated Share of Search among sales intelligence platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo56.7%
  2. ZoomInfo22.4%
  3. Lusha18.2%
  4. Cognism2.5%
  5. Clay0.26%
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Where does Clay compete?

Clay is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sales intelligence platforms5th of 50.26%Shown below
AI lead generation tools5th of 50.38%Show ranking
AI sales agents4th of 50.44%Show ranking

Which sales intelligence platforms compete with Clay?

Clay against sales intelligence platforms worldwide, by month

Share of Search by month for Apollo, ZoomInfo, Lusha, Cognism, Clay. The figures are in the table below the chart.

View monthly share of search table
MonthApolloZoomInfoLushaCognismClay
Oct 202541.6%29.4%23.9%4.9%0.28%
Nov 202548.9%23.6%23.3%3.9%0.28%
Dec 202546.9%27.5%22.3%3.1%0.25%
Jan 202646.6%27.4%22.1%3.7%0.26%
Feb 202646.5%27.5%22.1%3.7%0.26%
Mar 202653.8%25.9%17.2%2.9%0.2%
Apr 202658.4%23.3%15.5%2.6%0.18%
May 202656.6%22.5%18.2%2.5%0.22%
Jun 202651.9%25%20.2%2.8%0.19%
Jul 202651.9%24.9%20.2%2.8%0.19%
Aug 202656.7%22.4%18.2%2.5%0.26%
Sep 2026—————

  1. 1.Apollo

    56.7%

    Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4.8 points.

  2. 2.ZoomInfo

    22.4%

    Held 2nd. 204K estimated branded searches, -18.1% vs prior month. Share -2.6 points.

  3. 3.Lusha

    18.2%

    Held 3rd. 166K estimated branded searches, -17.8% vs prior month. Share -2 points.

  4. 4.Cognism

    2.5%

    Held 4th. 22.7K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  5. 5.Clay

    0.26%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between Clay and its closest rivals

How has branded search demand for Clay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clay worldwide held steady at 2.4K.
  • Across the 11 months ending August 2026, Clay’s estimated Share of Search among sales intelligence platforms worldwide held steady, from 0.28% to 0.26%.

How did search popularity change for sales intelligence platforms worldwide in August 2026?

  1. In August 2026, Apollo gained estimated Share of Search among sales intelligence platforms worldwide, from 51.9% to 56.7%.

  2. In August 2026, ZoomInfo lost estimated Share of Search among sales intelligence platforms worldwide, from 24.9% to 22.4%.

  3. In August 2026, Lusha lost estimated Share of Search among sales intelligence platforms worldwide, from 20.2% to 18.2%.

  4. Estimated monthly branded searches for Cognism worldwide fell 45.3% over 11 measured months, from 41.6K to 22.7K in August 2026.

How is Clay measured?

Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • clay sales

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How the Brand Demand Index is measured

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