Brandwave

How popular isClay in search?

In August 2026, there were an estimated 2.4K branded searches for Clay worldwide which held steady over the last 11 months. Clay holds 0.44% estimated Share of Search among AI sales agents worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo94.9%
  2. 11x4.1%
  3. Outreach0.5%
  4. Clay0.44%
  5. Regie.ai0.13%
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Which AI sales agents compete with Clay?

Clay against AI sales agents worldwide, by month

Share of Search by month for Apollo, 11x, Clay. The figures are in the table below the chart.

View monthly share of search table
MonthApollo11xOutreachClayRegie.ai
Oct 202591.1%6.9%0.89%0.61%0.41%
Nov 202594.5%4%0.6%0.53%0.29%
Dec 202593.6%4.8%0.72%0.51%0.35%
Jan 202693.6%4.9%0.71%0.53%0.28%
Feb 202693.6%4.9%0.73%0.53%0.28%
Mar 202694.8%4.1%0.64%0.36%0.19%
Apr 202695.5%3.4%0.6%0.3%0.16%
May 202694.1%4.9%0.51%0.36%0.13%
Jun 202694.9%4.1%0.54%0.35%0.16%
Jul 202694.9%4.1%0.52%0.35%0.13%
Aug 202694.9%4.1%0.5%0.44%0.13%
Sep 2026—————

  1. 1.Apollo

    94.9%

    Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share -0.1 points.

  2. 2.11x

    4.1%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Outreach

    0.5%

    Held 3rd. 2.8K estimated branded searches, -2.8% vs prior month. Share 0 points.

  4. 4.Clay

    0.44%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  5. 5.Regie.ai

    0.13%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Clay and its closest rivals

How has branded search demand for Clay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clay worldwide held steady at 2.4K.
  • Across the 11 months ending August 2026, Clay’s estimated Share of Search among AI sales agents worldwide held steady, from 0.61% to 0.44%.

How did search popularity change for AI sales agents worldwide in August 2026?

  1. Estimated monthly branded searches for Apollo worldwide rose 45.8% over 11 measured months, from 356K to 518K in August 2026.

  2. Estimated monthly branded searches for Regie.ai worldwide fell 55% over 11 measured months, from 1.6K to 720 in August 2026.

  3. Estimated monthly branded searches for Outreach worldwide fell 20.5% over 11 measured months, from 3.5K to 2.8K in August 2026.

  4. Estimated monthly branded searches for 11x worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Clay compete?

Clay is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sales intelligence platforms5th of 50.26%Show ranking
AI lead generation tools5th of 50.38%Show ranking
AI sales agents4th of 50.44%Shown above

How is Clay measured?

Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • clay sales

Do you work for Clay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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