11x vs Clay:Which is more popular by branded search?
In August 2026, 11x had more branded searches than Clay among AI sales agents worldwide. 11x was estimated to have 22.2K branded searches compared to Clay’s 2.4K, and held a 4.1% Share of Search versus Clay’s 0.44%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 11x or Clay?
Compare the tools that automate outbound sales work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 11x, Clay. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | 11x | Outreach | Clay | Regie.ai |
|---|---|---|---|---|---|
| Oct 2025 | 91.1% | 6.9% | 0.89% | 0.61% | 0.41% |
| Nov 2025 | 94.5% | 4% | 0.6% | 0.53% | 0.29% |
| Dec 2025 | 93.6% | 4.8% | 0.72% | 0.51% | 0.35% |
| Jan 2026 | 93.6% | 4.9% | 0.71% | 0.53% | 0.28% |
| Feb 2026 | 93.6% | 4.9% | 0.73% | 0.53% | 0.28% |
| Mar 2026 | 94.8% | 4.1% | 0.64% | 0.36% | 0.19% |
| Apr 2026 | 95.5% | 3.4% | 0.6% | 0.3% | 0.16% |
| May 2026 | 94.1% | 4.9% | 0.51% | 0.36% | 0.13% |
| Jun 2026 | 94.9% | 4.1% | 0.54% | 0.35% | 0.16% |
| Jul 2026 | 94.9% | 4.1% | 0.52% | 0.35% | 0.13% |
| Aug 2026 | 94.9% | 4.1% | 0.5% | 0.44% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the 11x and Clay comparison changed over the last 12 months?
3 findings
- 11x was ahead of Clay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 11x’s estimated Share of Search among AI sales agents worldwide moved from 6.9% to 4.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Clay’s estimated Share of Search among AI sales agents worldwide moved from 0.61% to 0.44%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for AI sales agents worldwide in August 2026?
1 change
Estimated monthly branded searches for 11x worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using 11x’s and Clay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.