Brandwave

How popular isClay in search?

In August 2026, there were an estimated 2.4K branded searches for Clay worldwide which held steady over the last 11 months. Clay holds 0.38% estimated Share of Search among AI lead generation tools worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo81.3%
  2. lemlist6.7%
  3. Smartlead6.3%
  4. Instantly5.4%
  5. Clay0.38%
Clay website (opens in a new tab)

Follow Clay and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which AI lead generation tools compete with Clay?

Clay against AI lead generation tools worldwide, by month

Share of Search by month for Apollo, lemlist, Smartlead, Instantly, Clay. The figures are in the table below the chart.

View monthly share of search table
MonthApollolemlistSmartleadInstantlyClay
Oct 202568.6%17.9%6.3%6.7%0.46%
Nov 202572.4%15.8%5.6%5.9%0.41%
Dec 202574.4%13.2%5.9%6.1%0.4%
Jan 202674.5%13.3%5.8%6.1%0.42%
Feb 202672.3%15.7%5.8%5.9%0.41%
Mar 202678.1%11.5%4.9%5.2%0.3%
Apr 202681.1%9.8%4.3%4.5%0.25%
May 202679.7%9.6%5.1%5.3%0.3%
Jun 202677.1%11.4%6%5.2%0.28%
Jul 202677.1%11.4%6%5.2%0.28%
Aug 202681.3%6.7%6.3%5.4%0.38%
Sep 2026—————

  1. 1.Apollo

    81.3%

    Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4.2 points.

  2. 2.lemlist

    6.7%

    Held 2nd. 42.6K estimated branded searches, -44.6% vs prior month. Share -4.7 points.

  3. 3.Smartlead

    6.3%

    Held 3rd. 40K estimated branded searches, -0.57% vs prior month. Share +0.3 points.

  4. 4.Instantly

    5.4%

    Held 4th. 34.4K estimated branded searches, -1.8% vs prior month. Share +0.2 points.

  5. 5.Clay

    0.38%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between Clay and its closest rivals

How has branded search demand for Clay changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clay worldwide held steady at 2.4K.
  • Across the 11 months ending August 2026, Clay’s estimated Share of Search among AI lead generation tools worldwide held steady, from 0.46% to 0.38%.

How did search popularity change for AI lead generation tools worldwide in August 2026?

  1. In August 2026, Apollo gained estimated Share of Search among AI lead generation tools worldwide, from 77.1% to 81.3%.

  2. In August 2026, lemlist lost estimated Share of Search among AI lead generation tools worldwide, from 11.4% to 6.7%.

  3. Estimated monthly branded searches for Smartlead worldwide rose 22.6% over 11 measured months, from 32.6K to 40K in August 2026.

Where does Clay compete?

Clay is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sales intelligence platforms5th of 50.26%Show ranking
AI lead generation tools5th of 50.38%Shown above
AI sales agents4th of 50.44%Show ranking

How is Clay measured?

Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • clay sales

Do you work for Clay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Clay your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free