Brandwave

How popular islemlist in search?

In August 2026, there were an estimated 42.6K branded searches for lemlist worldwide which is down 54% over the last 11 months. lemlist holds 6.7% estimated Share of Search among AI lead generation tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo81.3%
  2. lemlist6.7%
  3. Smartlead6.3%
  4. Instantly5.4%
  5. Clay0.38%
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Which AI lead generation tools compete with lemlist?

lemlist against AI lead generation tools worldwide, by month

Share of Search by month for Apollo, lemlist, Smartlead, Instantly. The figures are in the table below the chart.

View monthly share of search table
MonthApollolemlistSmartleadInstantlyClay
Oct 202568.6%17.9%6.3%6.7%0.46%
Nov 202572.4%15.8%5.6%5.9%0.41%
Dec 202574.4%13.2%5.9%6.1%0.4%
Jan 202674.5%13.3%5.8%6.1%0.42%
Feb 202672.3%15.7%5.8%5.9%0.41%
Mar 202678.1%11.5%4.9%5.2%0.3%
Apr 202681.1%9.8%4.3%4.5%0.25%
May 202679.7%9.6%5.1%5.3%0.3%
Jun 202677.1%11.4%6%5.2%0.28%
Jul 202677.1%11.4%6%5.2%0.28%
Aug 202681.3%6.7%6.3%5.4%0.38%
Sep 2026—————

  1. 1.Apollo

    81.3%

    Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4.2 points.

  2. 2.lemlist

    6.7%

    Held 2nd. 42.6K estimated branded searches, -44.6% vs prior month. Share -4.7 points.

  3. 3.Smartlead

    6.3%

    Held 3rd. 40K estimated branded searches, -0.57% vs prior month. Share +0.3 points.

  4. 4.Instantly

    5.4%

    Held 4th. 34.4K estimated branded searches, -1.8% vs prior month. Share +0.2 points.

  5. 5.Clay

    0.38%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between lemlist and its closest rivals

How has branded search demand for lemlist changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for lemlist worldwide fell from 92.6K to 42.6K.
  • Across the 11 months ending August 2026, lemlist’s estimated Share of Search among AI lead generation tools worldwide decreased from 17.9% to 6.7%.

How did search popularity change for AI lead generation tools worldwide in August 2026?

  1. In August 2026, Apollo gained estimated Share of Search among AI lead generation tools worldwide, from 77.1% to 81.3%.

  2. In August 2026, lemlist lost estimated Share of Search among AI lead generation tools worldwide, from 11.4% to 6.7%.

  3. Estimated monthly branded searches for Smartlead worldwide rose 22.6% over 11 measured months, from 32.6K to 40K in August 2026.

Where does lemlist compete?

lemlist is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cold email and sales engagement platforms2nd of 86.4%Show ranking
Sales prospecting platforms2nd of 56.7%Show ranking
AI lead generation tools2nd of 56.7%Shown above

How is lemlist measured?

Brandwave collects information about searches that people make online using lemlist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • lemlist
  • lemlist app
  • lemlist com
  • lemlist email
  • lemlist pricing
  • lemlist.com

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How the Brand Demand Index is measured

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