Brandwave

How popular isWild Planet?

In September 2026, people searched for Wild Planet by name about 14,800 times worldwide, a 22.3% increase from the previous year. These searches made up 3.7% of all global canned tuna brand searches, placing Wild Planet fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about canned tuna brands, Wild Planet appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Wild Planet is the fifth most searched of 9 competitors and the most recommended in AI answers.

  1. SirenaShare of searches 61.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Rio MareShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. John WestShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Safe CatchShare of searches 9.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Wild PlanetShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+4 more

Wild Planet website (opens in a new tab)

Follow Wild Planet and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top canned tuna brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wild Planet appeared in all five answers. Wild Planet is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild Planet1st
  2. Safe Catch2nd
  3. Genova3rd
  4. Sirena–
  5. Rio Mare–
  6. John West–
  7. Greenseas–
  8. Sole Mare–
  9. Brunswick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wild Planet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Safe Catch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Genova2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sirena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rio Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John West0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenseas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sole Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brunswick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about canned tuna brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which canned tuna brands compete with Wild Planet?

Wild Planet against canned tuna brands worldwide, by month

Share of searches by month for Sirena, Rio Mare, John West, Safe Catch, Wild Planet, Greenseas. The figures are in the table below the chart.

View monthly share of searches table
MonthSirenaRio MareJohn WestSafe CatchWild PlanetGreenseasSole MareGenovaBrunswick
Oct 202577.4%7.2%3.8%5.8%2.5%2.1%0.5%0.61%<0.01%
Nov 202575.2%8.6%3.7%4.8%4.5%2%0.47%0.72%<0.01%
Dec 202575.6%6.6%4.5%5.6%4.5%2%0.48%0.6%<0.01%
Jan 202670%8%3.4%9.2%4.2%2.3%0.56%2.3%<0.01%
Feb 202672.4%8.3%3.6%7.8%4.4%1.9%0.58%1.1%<0.01%
Mar 202673.7%8.4%3%8%3.6%2%0.48%0.88%0.01%
Apr 202670.7%8.7%3.5%9%4.3%2.3%0.68%0.85%0.01%
May 202663%16%6.9%8.1%3.1%1.4%0.92%0.62%<0.01%
Jun 202660.7%12.1%12.2%7.8%3%1.6%2%0.58%<0.01%
Jul 202666.4%9.2%4%10.4%4%1.8%3.3%0.97%0.02%
Aug 202671.1%7.2%3.5%9.1%3.5%1.9%2.9%0.85%<0.01%
Sep 202661.5%10.5%10.1%9.9%3.7%2%1.3%0.9%0.01%

  1. 1.Sirena

    61.5%

    Held 1st. 246K estimated branded searches, -33.2% vs prior month. Share -9.6 points.

  2. 2.Rio Mare

    10.5%

    Moved from 3rd to 2nd. 41.9K estimated branded searches, +13.2% vs prior month. Share +3.3 points.

  3. 3.John West

    10.1%

    Moved from 4th to 3rd. 40.5K estimated branded searches, +123.8% vs prior month. Share +6.6 points.

  4. 4.Safe Catch

    9.9%

    Moved from 2nd to 4th. 39.7K estimated branded searches, -15.7% vs prior month. Share +0.8 points.

  5. 5.Wild Planet

    3.7%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  6. 6.Greenseas

    2%

    Moved from 7th to 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  7. 7.Sole Mare

    1.3%

    Moved from 6th to 7th. 5.4K estimated branded searches, -63.5% vs prior month. Share -1.5 points.

  8. 8.Genova

    0.9%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.Brunswick

    0.01%

    Held 9th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare popularity between Wild Planet and its closest rivals

Every comparison with Wild Planet

16 comparisons

How has branded search demand for Wild Planet changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wild Planet worldwide rose from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Wild Planet’s share of searches among canned tuna brands worldwide increased from 2.5% to 3.7%.
  • Across the 12 months ending September 2026, Wild Planet’s share of searches among canned tuna brands worldwide peaked at 4.5% in December 2025 and was lowest at 2.5% in October 2025.

How did search popularity change for canned tuna brands worldwide in September 2026?

6 changes

  1. In September 2026, Rio Mare overtook Safe Catch to rank 2nd among canned tuna brands worldwide, with 10.5% of the searches.

  2. In September 2026, John West overtook Safe Catch to rank 3rd among canned tuna brands worldwide, with 10.1% of the searches.

  3. In September 2026, Safe Catch gained share of searches among canned tuna brands worldwide, from 9.1% to 9.9%.

  4. In September 2026, Sirena lost share of searches among canned tuna brands worldwide, from 71.1% to 61.5%.

  5. In September 2026, Sole Mare lost share of searches among canned tuna brands worldwide, from 2.9% to 1.3%.

  6. In September 2026, Greenseas rose from 7th to 6th among canned tuna brands worldwide.

How are Wild Planet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wild Planet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wild planet

Do you work for Wild Planet? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wild Planet compete?

Wild Planet is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Canned tuna brands5th of 93.7%Shown above
Canned fish brands6th of 94.2%Show ranking
Quinoa brands2nd of 67.5%Show ranking
Creator with pink hair and a pink jacket

Is Wild Planet your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free