How popular isSirena in search?
In September 2026, there were an estimated 246K branded searches for Sirena worldwide which is down 33.2% over the last 12 months. Sirena holds 71.9% estimated Share of Search among canned tuna brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which canned tuna brands compete with Sirena?
Share of Search by month for Sirena, Rio Mare, John West, Greenseas. The figures are in the table below the chart.
View monthly share of search table
| Month | Sirena | Rio Mare | John West | Greenseas | Sole Mare | Brunswick |
|---|---|---|---|---|---|---|
| Oct 2025 | 85% | 7.9% | 4.2% | 2.3% | 0.55% | <0.01% |
| Nov 2025 | 83.6% | 9.5% | 4.1% | 2.2% | 0.53% | 0.01% |
| Dec 2025 | 84.7% | 7.4% | 5.1% | 2.3% | 0.53% | <0.01% |
| Jan 2026 | 83% | 9.5% | 4.1% | 2.7% | 0.66% | 0.01% |
| Feb 2026 | 83.5% | 9.5% | 4.1% | 2.2% | 0.67% | <0.01% |
| Mar 2026 | 84.2% | 9.6% | 3.4% | 2.3% | 0.55% | 0.01% |
| Apr 2026 | 82.3% | 10.1% | 4% | 2.7% | 0.79% | 0.01% |
| May 2026 | 71.4% | 18.2% | 7.9% | 1.6% | 1% | <0.01% |
| Jun 2026 | 68.4% | 13.7% | 13.8% | 1.8% | 2.3% | <0.01% |
| Jul 2026 | 78.4% | 10.9% | 4.7% | 2.1% | 3.9% | 0.02% |
| Aug 2026 | 82.2% | 8.3% | 4% | 2.2% | 3.3% | <0.01% |
| Sep 2026 | 71.9% | 12.3% | 11.8% | 2.4% | 1.6% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.9% | 246K | -33.2% | -10.2 points | |
| 2, held 2nd | 12.3% | 41.9K | +13.2% | +4 points | |
| 3, held 3rd | 11.8% | 40.5K | +123.8% | +7.8 points | |
| 4, moved from 5th to 4th | 2.4% | 8.1K | -18.2% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.6% | 5.4K | -63.5% | -1.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.01% | 50 | +25% | 0 points |
1.
Sirena71.9%
Held 1st. 246K estimated branded searches, -33.2% vs prior month. Share -10.2 points.
2.
Rio Mare12.3%
Held 2nd. 41.9K estimated branded searches, +13.2% vs prior month. Share +4 points.
11.8%
Held 3rd. 40.5K estimated branded searches, +123.8% vs prior month. Share +7.8 points.
2.4%
Moved from 5th to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
1.6%
Moved from 4th to 5th. 5.4K estimated branded searches, -63.5% vs prior month. Share -1.7 points.
0.01%
Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Compare search popularity between Sirena and its closest rivals
Every comparison with Sirena
4 comparisons
How has branded search demand for Sirena changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sirena worldwide fell from 368K to 246K.
- Across the 12 months ending September 2026, Sirena’s estimated Share of Search among canned tuna brands worldwide decreased from 85% to 71.9%.
- Across the 12 months ending September 2026, Sirena’s estimated Share of Search among canned tuna brands worldwide peaked at 85% in October 2025 and was lowest at 68.4% in June 2026.
How did search popularity change for canned tuna brands worldwide in September 2026?
6 changes
In September 2026, John West gained estimated Share of Search among canned tuna brands worldwide, from 4% to 11.8%.
In September 2026, Rio Mare gained estimated Share of Search among canned tuna brands worldwide, from 8.3% to 12.3%.
In September 2026, Sirena lost estimated Share of Search among canned tuna brands worldwide, from 82.2% to 71.9%.
In September 2026, Sole Mare lost estimated Share of Search among canned tuna brands worldwide, from 3.3% to 1.6%.
Greenseas’ estimated Share of Search among canned tuna brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.4% in September 2026.
Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.
How is Sirena measured?
Brandwave collects information about searches that people make online using Sirena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sirena
Who owns Sirena?
Sirena is owned by Simplot Australia. Brandwave does not track any other brands owned by Simplot Australia.
Do you work for Sirena? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sirena your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.