Safe Catch vs Wild Planet:Which is more popular?
In September 2026, Safe Catch had more branded searches than Wild Planet among canned tuna brands worldwide. Safe Catch had about 39,700 branded searches, while Wild Planet had 14,800. Safe Catch made up 9.9% of all canned tuna brand searches we track, and Wild Planet accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about canned tuna brands, Wild Planet appeared in all five answers and Safe Catch in four. Wild Planet was mentioned before Safe Catch in three out of four answers.
Who do people search for more?
Safe Catch, about 3 searches for every 1 for Wild Planet
Who does AI mention more?
Wild Planet, mentioned in every answer we collected
Who does AI recommend more?
Wild Planet, named ahead of Safe Catch in 3 of 4 answers
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Top canned tuna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wild Planet appeared in all five answers. Safe Catch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wild Planet was listed before Safe Catch in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wild Planet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Safe Catch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Genova2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sirena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rio Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John West0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenseas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sole Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brunswick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about canned tuna brands
5 answers
Asked ChatGPT
“Which canned tuna brand should I buy?”
Asked ChatGPT
“What are the best canned tuna brands?”
Asked ChatGPT
“What's the best canned tuna brand for easy protein?”
Searched Google, AI Overview
“best canned tuna”
Searched Google, AI Overview
“tuna brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Safe Catch or Wild Planet more popular in search?
This chart shows how often people search Google for Safe Catch and Wild Planet by name. Each line represents a brand's share of searches for all nine canned tuna brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Safe Catch, Wild Planet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sirena | Rio Mare | John West | Safe Catch | Wild Planet | Greenseas | Sole Mare | Genova | Brunswick |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 7.2% | 3.8% | 5.8% | 2.5% | 2.1% | 0.5% | 0.61% | <0.01% |
| Nov 2025 | 75.2% | 8.6% | 3.7% | 4.8% | 4.5% | 2% | 0.47% | 0.72% | <0.01% |
| Dec 2025 | 75.6% | 6.6% | 4.5% | 5.6% | 4.5% | 2% | 0.48% | 0.6% | <0.01% |
| Jan 2026 | 70% | 8% | 3.4% | 9.2% | 4.2% | 2.3% | 0.56% | 2.3% | <0.01% |
| Feb 2026 | 72.4% | 8.3% | 3.6% | 7.8% | 4.4% | 1.9% | 0.58% | 1.1% | <0.01% |
| Mar 2026 | 73.7% | 8.4% | 3% | 8% | 3.6% | 2% | 0.48% | 0.88% | 0.01% |
| Apr 2026 | 70.7% | 8.7% | 3.5% | 9% | 4.3% | 2.3% | 0.68% | 0.85% | 0.01% |
| May 2026 | 63% | 16% | 6.9% | 8.1% | 3.1% | 1.4% | 0.92% | 0.62% | <0.01% |
| Jun 2026 | 60.7% | 12.1% | 12.2% | 7.8% | 3% | 1.6% | 2% | 0.58% | <0.01% |
| Jul 2026 | 66.4% | 9.2% | 4% | 10.4% | 4% | 1.8% | 3.3% | 0.97% | 0.02% |
| Aug 2026 | 71.1% | 7.2% | 3.5% | 9.1% | 3.5% | 1.9% | 2.9% | 0.85% | <0.01% |
| Sep 2026 | 61.5% | 10.5% | 10.1% | 9.9% | 3.7% | 2% | 1.3% | 0.9% | 0.01% |
How has the Safe Catch and Wild Planet comparison changed over the last 12 months?
3 findings
- Safe Catch was ahead of Wild Planet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Safe Catch’s share of searches among canned tuna brands worldwide moved from 5.8% to 9.9%, and its estimated monthly branded searches moved from 27.6K to 39.7K.
- Across the 12 months ending September 2026, Wild Planet’s share of searches among canned tuna brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for canned tuna brands worldwide in September 2026?
4 changes
In September 2026, Rio Mare overtook Safe Catch to rank 2nd among canned tuna brands worldwide, with 10.5% of the searches.
In September 2026, John West overtook Safe Catch to rank 3rd among canned tuna brands worldwide, with 10.1% of the searches.
In September 2026, Safe Catch gained share of searches among canned tuna brands worldwide, from 9.1% to 9.9%.
Estimated monthly branded searches for Wild Planet worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Safe Catch’s and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Safe Catch
2 branded search terms
- safe catch
- safe catch tuna
Wild Planet
1 branded search term
- wild planet
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