Brandwave

John West vs Rio Mare:Which is searched more?

In September 2026, John West and Rio Mare were level on Share of Search among canned tuna brands worldwide, with an estimated 40.5K versus 41.9K branded searches, at 11.8% and 12.3% estimated Share of Search. These are worldwide searches for English-language branded terms.

Share of Search among canned tuna brands worldwide in September 2026Which is more popular in search, John West or Rio Mare?
John West11.8%40.5K searches
vs
Rio Mare12.3%41.9K searches

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Which is more popular in search, John West or Rio Mare?

Compare the canned tuna brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

John West and Rio Mare among canned tuna brands worldwide, by month

Share of Search by month for Rio Mare, John West. The figures are in the table below the chart.

View monthly share of search table
MonthSirenaRio MareJohn WestGreenseasSole MareBrunswick
Oct 202585%7.9%4.2%2.3%0.55%<0.01%
Nov 202583.6%9.5%4.1%2.2%0.53%0.01%
Dec 202584.7%7.4%5.1%2.3%0.53%<0.01%
Jan 202683%9.5%4.1%2.7%0.66%0.01%
Feb 202683.5%9.5%4.1%2.2%0.67%<0.01%
Mar 202684.2%9.6%3.4%2.3%0.55%0.01%
Apr 202682.3%10.1%4%2.7%0.79%0.01%
May 202671.4%18.2%7.9%1.6%1%<0.01%
Jun 202668.4%13.7%13.8%1.8%2.3%<0.01%
Jul 202678.4%10.9%4.7%2.1%3.9%0.02%
Aug 202682.2%8.3%4%2.2%3.3%<0.01%
Sep 202671.9%12.3%11.8%2.4%1.6%0.01%

How has the John West and Rio Mare comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: John West took it in June 2026, Rio Mare took it in July 2026.
  • Across the 12 months ending September 2026, John West’s estimated Share of Search among canned tuna brands worldwide moved from 4.2% to 11.8%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
  • Across the 12 months ending September 2026, Rio Mare’s estimated Share of Search among canned tuna brands worldwide moved from 7.9% to 12.3%, and its estimated monthly branded searches moved from 34.3K to 41.9K.

How did search popularity change for canned tuna brands worldwide in September 2026?

  1. In September 2026, John West gained estimated Share of Search among canned tuna brands worldwide, from 4% to 11.8%.

  2. In September 2026, Rio Mare gained estimated Share of Search among canned tuna brands worldwide, from 8.3% to 12.3%.

Other head-to-heads among canned tuna brands

How each brand is measured

Brandwave collects information about searches that people make online using John West’s and Rio Mare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

John West

1 branded search term

  • john west

Rio Mare

2 branded search terms

  • rio mare tuna
  • riomare

How the Brand Demand Index is measured

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