Genova vs Wild Planet:Which is searched more?
In September 2026, Wild Planet had more branded searches than Genova among canned tuna brands worldwide. Wild Planet had about 14,800 branded searches, while Genova had 3,600. Wild Planet made up 3.7% of all canned tuna brand searches we track, and Genova accounted for 0.9%. These are worldwide searches for English-language branded terms.
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Is Genova or Wild Planet more popular in search?
Compare the canned tuna brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wild Planet, Genova. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sirena | Rio Mare | John West | Safe Catch | Wild Planet | Greenseas | Sole Mare | Genova | Brunswick |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 7.2% | 3.8% | 5.8% | 2.5% | 2.1% | 0.5% | 0.61% | <0.01% |
| Nov 2025 | 75.2% | 8.6% | 3.7% | 4.8% | 4.5% | 2% | 0.47% | 0.72% | <0.01% |
| Dec 2025 | 75.6% | 6.6% | 4.5% | 5.6% | 4.5% | 2% | 0.48% | 0.6% | <0.01% |
| Jan 2026 | 70% | 8% | 3.4% | 9.2% | 4.2% | 2.3% | 0.56% | 2.3% | <0.01% |
| Feb 2026 | 72.4% | 8.3% | 3.6% | 7.8% | 4.4% | 1.9% | 0.58% | 1.1% | <0.01% |
| Mar 2026 | 73.7% | 8.4% | 3% | 8% | 3.6% | 2% | 0.48% | 0.88% | 0.01% |
| Apr 2026 | 70.7% | 8.7% | 3.5% | 9% | 4.3% | 2.3% | 0.68% | 0.85% | 0.01% |
| May 2026 | 63% | 16% | 6.9% | 8.1% | 3.1% | 1.4% | 0.92% | 0.62% | <0.01% |
| Jun 2026 | 60.7% | 12.1% | 12.2% | 7.8% | 3% | 1.6% | 2% | 0.58% | <0.01% |
| Jul 2026 | 66.4% | 9.2% | 4% | 10.4% | 4% | 1.8% | 3.3% | 0.97% | 0.02% |
| Aug 2026 | 71.1% | 7.2% | 3.5% | 9.1% | 3.5% | 1.9% | 2.9% | 0.85% | <0.01% |
| Sep 2026 | 61.5% | 10.5% | 10.1% | 9.9% | 3.7% | 2% | 1.3% | 0.9% | 0.01% |
How has the Genova and Wild Planet comparison changed over the last 12 months?
3 findings
- Wild Planet was ahead of Genova in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Genova’s share of searches among canned tuna brands worldwide moved from 0.61% to 0.9%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Wild Planet’s share of searches among canned tuna brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for canned tuna brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Genova worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Wild Planet worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Genova’s and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Genova
1 branded search term
- genova tuna
Wild Planet
1 branded search term
- wild planet
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