Alter Eco vs Wild Planet:Which is more popular by branded search?
In August 2026, Wild Planet had more branded searches than Alter Eco among quinoa brands worldwide. Wild Planet was estimated to have 18.1K branded searches compared to Alter Eco’s 6.6K, and held a 9% Share of Search versus Alter Eco’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alter Eco or Wild Planet?
Compare the quinoa brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wild Planet, Alter Eco. The figures are in the table below the chart.
View monthly share of search table
| Month | Ebro | Wild Planet | Alter Eco | Merchant Gourmet | Bob's Red Mill | Ancient Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 6.3% | 4.2% | 2.8% | 0.52% | 0.31% |
| Nov 2025 | 83.3% | 9.1% | 4.1% | 2.7% | 0.5% | 0.24% |
| Dec 2025 | 86.3% | 7.8% | 3.5% | 1.9% | 0.43% | 0.17% |
| Jan 2026 | 84.1% | 7.6% | 4.1% | 3.4% | 0.54% | 0.25% |
| Feb 2026 | 82.3% | 9% | 4.9% | 2.7% | 0.8% | 0.24% |
| Mar 2026 | 81.7% | 9% | 4.9% | 3.3% | 0.94% | 0.24% |
| Apr 2026 | 82.4% | 9% | 4% | 3.3% | 0.95% | 0.24% |
| May 2026 | 82.7% | 9.1% | 4.1% | 2.7% | 1.2% | 0.24% |
| Jun 2026 | 84.6% | 7.6% | 3.4% | 2.8% | 1.5% | 0.2% |
| Jul 2026 | 83.2% | 9.1% | 3.3% | 2.7% | 1.5% | 0.2% |
| Aug 2026 | 82.3% | 9% | 3.3% | 3.3% | 1.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alter Eco and Wild Planet comparison changed over the last 12 months?
3 findings
- Wild Planet was ahead of Alter Eco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alter Eco’s estimated Share of Search among quinoa brands worldwide moved from 4.2% to 3.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 11 months ending August 2026, Wild Planet’s estimated Share of Search among quinoa brands worldwide moved from 6.3% to 9%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
How did search popularity change for quinoa brands worldwide in August 2026?
2 changes
Alter Eco’s estimated Share of Search among quinoa brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.3% in August 2026.
Estimated monthly branded searches for Wild Planet worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Alter Eco’s and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alter Eco
1 branded search term
- alter eco
Wild Planet
1 branded search term
- wild planet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.