Ancient Harvest vs Merchant Gourmet:Which is more popular by branded search?
In August 2026, Merchant Gourmet had more branded searches than Ancient Harvest among quinoa brands worldwide. Merchant Gourmet was estimated to have 6.6K branded searches compared to Ancient Harvest’s 480, and held a 3.3% Share of Search versus Ancient Harvest’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ancient Harvest or Merchant Gourmet?
Compare the quinoa brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merchant Gourmet, Ancient Harvest. The figures are in the table below the chart.
View monthly share of search table
| Month | Ebro | Wild Planet | Alter Eco | Merchant Gourmet | Bob's Red Mill | Ancient Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 6.3% | 4.2% | 2.8% | 0.52% | 0.31% |
| Nov 2025 | 83.3% | 9.1% | 4.1% | 2.7% | 0.5% | 0.24% |
| Dec 2025 | 86.3% | 7.8% | 3.5% | 1.9% | 0.43% | 0.17% |
| Jan 2026 | 84.1% | 7.6% | 4.1% | 3.4% | 0.54% | 0.25% |
| Feb 2026 | 82.3% | 9% | 4.9% | 2.7% | 0.8% | 0.24% |
| Mar 2026 | 81.7% | 9% | 4.9% | 3.3% | 0.94% | 0.24% |
| Apr 2026 | 82.4% | 9% | 4% | 3.3% | 0.95% | 0.24% |
| May 2026 | 82.7% | 9.1% | 4.1% | 2.7% | 1.2% | 0.24% |
| Jun 2026 | 84.6% | 7.6% | 3.4% | 2.8% | 1.5% | 0.2% |
| Jul 2026 | 83.2% | 9.1% | 3.3% | 2.7% | 1.5% | 0.2% |
| Aug 2026 | 82.3% | 9% | 3.3% | 3.3% | 1.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ancient Harvest and Merchant Gourmet comparison changed over the last 12 months?
3 findings
- Merchant Gourmet was ahead of Ancient Harvest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ancient Harvest’s estimated Share of Search among quinoa brands worldwide moved from 0.31% to 0.24%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 11 months ending August 2026, Merchant Gourmet’s estimated Share of Search among quinoa brands worldwide moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for quinoa brands worldwide in August 2026?
2 changes
In August 2026, Merchant Gourmet gained estimated Share of Search among quinoa brands worldwide, from 2.7% to 3.3%.
Estimated monthly branded searches for Ancient Harvest worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ancient Harvest’s and Merchant Gourmet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ancient Harvest
1 branded search term
- ancient harvest
Merchant Gourmet
1 branded search term
- merchant gourmet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.