How popular isVWO?
In September 2026, people searched for VWO by name about 34,100 times worldwide, a 33% decrease from the previous year. These searches made up 8.6% of all global experimentation platform searches, placing VWO fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about experimentation platforms, VWO appeared in three of the five answers and was the fifth most recommended of the seven.
VWO is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.
OptimizelyShare of searches 62%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
EppoShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
LaunchDarklyShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
VWOShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
StatsigShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top experimentation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, VWO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VWO is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GrowthBook1st- Statsig2nd
- Eppo3rd
- Optimizely4th
- VWO5th
- LaunchDarkly6th
Split7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Statsig5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GrowthBook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Optimizely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LaunchDarkly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VWO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eppo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Split1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about experimentation platforms
5 answers
Asked ChatGPT
“Which experimentation platform should I use?”
Asked ChatGPT
“What are the best experimentation platforms?”
Asked ChatGPT
“What's the best experimentation platform for product teams?”
Searched Google, AI Overview
“experimentation platform”
Searched Google, AI Overview
“ab testing software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which experimentation platforms compete with VWO?
Share of searches by month for Optimizely, Eppo, LaunchDarkly, VWO, Statsig, GrowthBook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Eppo | LaunchDarkly | VWO | Statsig | GrowthBook | Split |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 9.4% | 11.5% | 11.8% | 6.3% | 2.8% | 0.87% |
| Nov 2025 | 62.3% | 10.3% | 8.4% | 10.6% | 4.6% | 3.1% | 0.83% |
| Dec 2025 | 62.4% | 10.3% | 8.4% | 10.5% | 4.6% | 3.1% | 0.71% |
| Jan 2026 | 61.3% | 8.2% | 8.2% | 15.3% | 3.7% | 2.5% | 0.69% |
| Feb 2026 | 58.3% | 9.6% | 9.6% | 14.6% | 4.3% | 2.9% | 0.66% |
| Mar 2026 | 57.8% | 9.5% | 9.5% | 14.5% | 4.3% | 3.5% | 0.85% |
| Apr 2026 | 57.2% | 11.5% | 9.4% | 11.8% | 5.2% | 4.2% | 0.67% |
| May 2026 | 58.7% | 11.8% | 7.9% | 12% | 5.3% | 3.6% | 0.67% |
| Jun 2026 | 59.5% | 9.8% | 9.8% | 12.2% | 4.4% | 3.6% | 0.66% |
| Jul 2026 | 60.9% | 10% | 10% | 10.3% | 4.5% | 3.7% | 0.58% |
| Aug 2026 | 64.2% | 10.6% | 8.6% | 8.9% | 3.9% | 3.2% | 0.64% |
| Sep 2026 | 62% | 10.2% | 10.2% | 8.6% | 4.6% | 3.8% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62% | 246K | 0% | -2.3 points | |
| 2, held 2nd | 10.2% | 40.5K | 0% | -0.4 points | |
| 3, moved from 4th to 3rd | 10.2% | 40.5K | +22.4% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.6% | 34.1K | +0.53% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.6% | 18.1K | +22.3% | +0.7 points | |
| 6, held 6th | 3.8% | 14.9K | +21.8% | +0.6 points | |
| 7, held 7th | 0.74% | 2.9K | +19.6% | +0.1 points |
62%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
Eppo10.2%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
10.2%
Moved from 4th to 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
4.
VWO8.6%
Moved from 3rd to 4th. 34.1K estimated branded searches, +0.53% vs prior month. Share -0.3 points.
5.
Statsig4.6%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
3.8%
Held 6th. 14.9K estimated branded searches, +21.8% vs prior month. Share +0.6 points.
7.
Split0.74%
Held 7th. 2.9K estimated branded searches, +19.6% vs prior month. Share +0.1 points.
Compare popularity between VWO and its closest rivals
Every comparison with VWO
16 comparisons
How has branded search demand for VWO changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for VWO worldwide fell from 50.9K to 34.1K.
- Across the 12 months ending September 2026, VWO’s share of searches among experimentation platforms worldwide decreased from 11.8% to 8.6%.
- Across the 12 months ending September 2026, VWO’s share of searches among experimentation platforms worldwide peaked at 15.3% in January 2026 and was lowest at 8.6% in September 2026.
- Across the 12 months ending September 2026, VWO fell from 2nd to 4th among experimentation platforms worldwide.
How did search popularity change for experimentation platforms worldwide in September 2026?
6 changes
In September 2026, LaunchDarkly overtook VWO to rank 3rd among experimentation platforms worldwide, with 10.2% of the searches.
In September 2026, Statsig gained share of searches among experimentation platforms worldwide, from 3.9% to 4.6%.
In September 2026, GrowthBook gained share of searches among experimentation platforms worldwide, from 3.2% to 3.8%.
In September 2026, Optimizely lost share of searches among experimentation platforms worldwide, from 64.2% to 62%.
VWO’s share of searches among experimentation platforms worldwide has lost ground for 3 months in a row, from 12.2% to 8.6% in September 2026.
Estimated monthly branded searches for Split worldwide fell 22.1% over 12 measured months, from 3.8K to 2.9K in September 2026.
How are VWO’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using VWO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vwo
- vwo ab testing
- vwo testing
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Where does VWO compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Conversion rate optimisation tools | 4th of 10 | 5.4% | Show ranking |
| A/B testing platforms | 4th of 8 | 5.6% | Show ranking |
| Experimentation platforms | 4th of 7 | 8.6% | Shown above |
Is VWO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.