How popular isGrowthBook?
In September 2026, people searched for GrowthBook by name about 14,900 times worldwide, a 22.3% increase from the previous year. These searches made up 3.8% of all global experimentation platform searches, placing GrowthBook sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about experimentation platforms, GrowthBook appeared in four of the five answers and was the most recommended of the seven.
GrowthBook is the sixth most searched of 7 competitors and the most recommended in AI answers.
OptimizelyShare of searches 62%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
EppoShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
LaunchDarklyShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
VWOShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
GrowthBookShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top experimentation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GrowthBook was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GrowthBook is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GrowthBook1st
Statsig2nd- Eppo3rd
- Optimizely4th
- VWO5th
- LaunchDarkly6th
Split7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Statsig5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GrowthBook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Optimizely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LaunchDarkly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VWO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eppo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Split1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about experimentation platforms
5 answers
Asked ChatGPT
“Which experimentation platform should I use?”
Asked ChatGPT
“What are the best experimentation platforms?”
Asked ChatGPT
“What's the best experimentation platform for product teams?”
Searched Google, AI Overview
“experimentation platform”
Searched Google, AI Overview
“ab testing software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which experimentation platforms compete with GrowthBook?
Share of searches by month for Optimizely, Eppo, LaunchDarkly, VWO, Statsig, GrowthBook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Eppo | LaunchDarkly | VWO | Statsig | GrowthBook | Split |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 9.4% | 11.5% | 11.8% | 6.3% | 2.8% | 0.87% |
| Nov 2025 | 62.3% | 10.3% | 8.4% | 10.6% | 4.6% | 3.1% | 0.83% |
| Dec 2025 | 62.4% | 10.3% | 8.4% | 10.5% | 4.6% | 3.1% | 0.71% |
| Jan 2026 | 61.3% | 8.2% | 8.2% | 15.3% | 3.7% | 2.5% | 0.69% |
| Feb 2026 | 58.3% | 9.6% | 9.6% | 14.6% | 4.3% | 2.9% | 0.66% |
| Mar 2026 | 57.8% | 9.5% | 9.5% | 14.5% | 4.3% | 3.5% | 0.85% |
| Apr 2026 | 57.2% | 11.5% | 9.4% | 11.8% | 5.2% | 4.2% | 0.67% |
| May 2026 | 58.7% | 11.8% | 7.9% | 12% | 5.3% | 3.6% | 0.67% |
| Jun 2026 | 59.5% | 9.8% | 9.8% | 12.2% | 4.4% | 3.6% | 0.66% |
| Jul 2026 | 60.9% | 10% | 10% | 10.3% | 4.5% | 3.7% | 0.58% |
| Aug 2026 | 64.2% | 10.6% | 8.6% | 8.9% | 3.9% | 3.2% | 0.64% |
| Sep 2026 | 62% | 10.2% | 10.2% | 8.6% | 4.6% | 3.8% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62% | 246K | 0% | -2.3 points | |
| 2, held 2nd | 10.2% | 40.5K | 0% | -0.4 points | |
| 3, moved from 4th to 3rd | 10.2% | 40.5K | +22.4% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.6% | 34.1K | +0.53% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.6% | 18.1K | +22.3% | +0.7 points | |
| 6, held 6th | 3.8% | 14.9K | +21.8% | +0.6 points | |
| 7, held 7th | 0.74% | 2.9K | +19.6% | +0.1 points |
62%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
Eppo10.2%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
10.2%
Moved from 4th to 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
4.
VWO8.6%
Moved from 3rd to 4th. 34.1K estimated branded searches, +0.53% vs prior month. Share -0.3 points.
5.
Statsig4.6%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
3.8%
Held 6th. 14.9K estimated branded searches, +21.8% vs prior month. Share +0.6 points.
7.
Split0.74%
Held 7th. 2.9K estimated branded searches, +19.6% vs prior month. Share +0.1 points.
Compare popularity between GrowthBook and its closest rivals
Every comparison with GrowthBook
12 comparisons
How has branded search demand for GrowthBook changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GrowthBook worldwide rose from 12.2K to 14.9K.
- Across the 12 months ending September 2026, GrowthBook’s share of searches among experimentation platforms worldwide increased from 2.8% to 3.8%.
- Across the 12 months ending September 2026, GrowthBook’s share of searches among experimentation platforms worldwide peaked at 4.2% in April 2026 and was lowest at 2.5% in January 2026.
How did search popularity change for experimentation platforms worldwide in September 2026?
6 changes
In September 2026, LaunchDarkly overtook VWO to rank 3rd among experimentation platforms worldwide, with 10.2% of the searches.
In September 2026, Statsig gained share of searches among experimentation platforms worldwide, from 3.9% to 4.6%.
In September 2026, GrowthBook gained share of searches among experimentation platforms worldwide, from 3.2% to 3.8%.
In September 2026, Optimizely lost share of searches among experimentation platforms worldwide, from 64.2% to 62%.
VWO’s share of searches among experimentation platforms worldwide has lost ground for 3 months in a row, from 12.2% to 8.6% in September 2026.
Estimated monthly branded searches for Split worldwide fell 22.1% over 12 measured months, from 3.8K to 2.9K in September 2026.
How are GrowthBook’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GrowthBook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- growth book
- growthbook
- growthbook feature flags
Do you work for GrowthBook? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does GrowthBook compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| A/B testing platforms | 6th of 8 | 2.5% | Show ranking |
| Feature flag tools | 5th of 9 | 2.6% | Show ranking |
| Experimentation platforms | 6th of 7 | 3.8% | Shown above |
Is GrowthBook your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.