Brandwave

GrowthBook vs Statsig:Which is more popular?

In September 2026, Statsig had more branded searches than GrowthBook among A/B testing platforms worldwide. Statsig had about 18,100 branded searches, while GrowthBook had 14,900. Statsig made up 2.8% of all A/B testing platform searches we track, and GrowthBook accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about A/B testing platforms, GrowthBook and Statsig each appeared in three of the five answers. Statsig was mentioned before GrowthBook in every answer that named either.

Among A/B testing platforms worldwide in September 2026

Who do people search for more?

Statsig, about 21% more searches than GrowthBook

Statsig 18.1K searchesGrowthBook 14.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

GrowthBook in 3 of 5Statsig in 3 of 5

Who does AI recommend more?

Statsig, named ahead of GrowthBook in 3 of 3 answers

Statsig first in 3GrowthBook never first

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Top A/B testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GrowthBook and Statsig were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Statsig was listed before GrowthBook in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PostHog1st
  2. Statsig2nd
  3. Optimizely3rd
  4. VWO4th
  5. GrowthBook5th
  6. AB Tasty6th
  7. LaunchDarkly7th
  8. Eppo8th
  9. Convert Experiences9th
  10. Split10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VWO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Statsig3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GrowthBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eppo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LaunchDarkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AB Tasty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Split1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Convert Experiences1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about A/B testing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is GrowthBook or Statsig more popular in search?

This chart shows how often people search Google for GrowthBook and Statsig by name. Each line represents a brand's share of searches for all ten A/B testing platforms we track, month by month, from English-language searches worldwide.

GrowthBook and Statsig among A/B testing platforms worldwide, by month

Share of searches by month for Statsig, GrowthBook. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyPostHogEppoLaunchDarklyVWOStatsigGrowthBookAB TastySplitConvert Experiences
Oct 202544.7%20%7.4%9%9.2%4.9%2.2%1.8%0.68%0.09%
Nov 202547.9%21.4%7.9%6.4%8.1%3.5%2.4%1.6%0.64%0.08%
Dec 202548.1%21.5%7.9%6.5%8.1%3.5%2.4%1.3%0.54%0.07%
Jan 202647.3%21.2%6.4%6.4%11.8%2.8%1.9%1.6%0.53%0.07%
Feb 202647.2%17.4%7.8%7.8%11.8%3.5%2.3%1.6%0.53%0.1%
Mar 202641.1%27.5%6.8%6.8%10.3%3%2.5%1.4%0.6%0.11%
Apr 202644.8%20%9%7.4%9.3%4%3.3%1.5%0.53%0.09%
May 202643.9%24.1%8.8%5.9%9%4%2.7%1.2%0.5%0.07%
Jun 202639.5%32.3%6.5%6.5%8.1%2.9%2.4%1.3%0.44%0.07%
Jul 202640.2%32.9%6.6%6.6%6.8%3%2.4%1.1%0.39%0.07%
Aug 202641.6%34%6.9%5.6%5.7%2.5%2.1%1.1%0.41%0.06%
Sep 202637.8%37.8%6.2%6.2%5.2%2.8%2.3%1%0.45%0.05%

How has the GrowthBook and Statsig comparison changed over the last 12 months?

3 findings
  • Statsig was ahead of GrowthBook in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GrowthBook’s share of searches among A/B testing platforms worldwide moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 12.2K to 14.9K.
  • Across the 12 months ending September 2026, Statsig’s share of searches among A/B testing platforms worldwide moved from 4.9% to 2.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for A/B testing platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for GrowthBook worldwide rose 22.3% over 12 measured months, from 12.2K to 14.9K in September 2026.

  2. Estimated monthly branded searches for Statsig worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using GrowthBook’s and Statsig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GrowthBook

3 branded search terms

  • growth book
  • growthbook
  • growthbook feature flags

Statsig

1 branded search term

  • statsig

How the Brand Demand Index is measured

Other head-to-heads among A/B testing platforms

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