GrowthBook vs VWO:Which is searched more?
In September 2026, VWO had more branded searches than GrowthBook among experimentation platforms worldwide. VWO had about 34,100 branded searches, while GrowthBook had 14,900. VWO made up 8.6% of all experimentation platform searches we track, and GrowthBook accounted for 3.8%. These are worldwide searches for English-language branded terms.
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Is GrowthBook or VWO more popular in search?
Compare the platforms used to run product experiments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for VWO, GrowthBook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Eppo | LaunchDarkly | VWO | Statsig | GrowthBook | Split |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 9.4% | 11.5% | 11.8% | 6.3% | 2.8% | 0.87% |
| Nov 2025 | 62.3% | 10.3% | 8.4% | 10.6% | 4.6% | 3.1% | 0.83% |
| Dec 2025 | 62.4% | 10.3% | 8.4% | 10.5% | 4.6% | 3.1% | 0.71% |
| Jan 2026 | 61.3% | 8.2% | 8.2% | 15.3% | 3.7% | 2.5% | 0.69% |
| Feb 2026 | 58.3% | 9.6% | 9.6% | 14.6% | 4.3% | 2.9% | 0.66% |
| Mar 2026 | 57.8% | 9.5% | 9.5% | 14.5% | 4.3% | 3.5% | 0.85% |
| Apr 2026 | 57.2% | 11.5% | 9.4% | 11.8% | 5.2% | 4.2% | 0.67% |
| May 2026 | 58.7% | 11.8% | 7.9% | 12% | 5.3% | 3.6% | 0.67% |
| Jun 2026 | 59.5% | 9.8% | 9.8% | 12.2% | 4.4% | 3.6% | 0.66% |
| Jul 2026 | 60.9% | 10% | 10% | 10.3% | 4.5% | 3.7% | 0.58% |
| Aug 2026 | 64.2% | 10.6% | 8.6% | 8.9% | 3.9% | 3.2% | 0.64% |
| Sep 2026 | 62% | 10.2% | 10.2% | 8.6% | 4.6% | 3.8% | 0.74% |
How has the GrowthBook and VWO comparison changed over the last 12 months?
3 findings
- VWO was ahead of GrowthBook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GrowthBook’s share of searches among experimentation platforms worldwide moved from 2.8% to 3.8%, and its estimated monthly branded searches moved from 12.2K to 14.9K.
- Across the 12 months ending September 2026, VWO’s share of searches among experimentation platforms worldwide moved from 11.8% to 8.6%, and its estimated monthly branded searches moved from 50.9K to 34.1K.
How did search popularity change for experimentation platforms worldwide in September 2026?
3 changes
In September 2026, LaunchDarkly overtook VWO to rank 3rd among experimentation platforms worldwide, with 10.2% of the searches.
In September 2026, GrowthBook gained share of searches among experimentation platforms worldwide, from 3.2% to 3.8%.
VWO’s share of searches among experimentation platforms worldwide has lost ground for 3 months in a row, from 12.2% to 8.6% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using GrowthBook’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GrowthBook
3 branded search terms
- growth book
- growthbook
- growthbook feature flags
VWO
3 branded search terms
- vwo
- vwo ab testing
- vwo testing
Other head-to-heads among experimentation platforms
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