Eppo vs LaunchDarkly:Which is more popular?
In September 2026, Eppo and LaunchDarkly were level in searches among experimentation platforms worldwide, with an estimated 40.5K branded searches each, at 10.2% of the total each. When we asked ChatGPT and Google AI Overviews about experimentation platforms, LaunchDarkly appeared in three of the five answers and Eppo in two. Eppo was mentioned before LaunchDarkly in every answer that named either.
Who do people search for more?
Eppo and LaunchDarkly are searched for about as often as each other.
Who does AI mention more?
LaunchDarkly, mentioned in 3 of 5 answers, Eppo in 2
Who does AI recommend more?
Eppo, named ahead of LaunchDarkly in 2 of 2 answers
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Top experimentation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LaunchDarkly was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Eppo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eppo was listed before LaunchDarkly in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GrowthBook1st
Statsig2nd- Eppo3rd
Optimizely4th
VWO5th- LaunchDarkly6th
Split7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Statsig5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GrowthBook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Optimizely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LaunchDarkly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VWO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eppo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Split1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about experimentation platforms
5 answers
Asked ChatGPT
“Which experimentation platform should I use?”
Asked ChatGPT
“What are the best experimentation platforms?”
Asked ChatGPT
“What's the best experimentation platform for product teams?”
Searched Google, AI Overview
“experimentation platform”
Searched Google, AI Overview
“ab testing software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Eppo or LaunchDarkly more popular in search?
This chart shows how often people search Google for Eppo and LaunchDarkly by name. Each line represents a brand's share of searches for all seven experimentation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Eppo, LaunchDarkly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Eppo | LaunchDarkly | VWO | Statsig | GrowthBook | Split |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 9.4% | 11.5% | 11.8% | 6.3% | 2.8% | 0.87% |
| Nov 2025 | 62.3% | 10.3% | 8.4% | 10.6% | 4.6% | 3.1% | 0.83% |
| Dec 2025 | 62.4% | 10.3% | 8.4% | 10.5% | 4.6% | 3.1% | 0.71% |
| Jan 2026 | 61.3% | 8.2% | 8.2% | 15.3% | 3.7% | 2.5% | 0.69% |
| Feb 2026 | 58.3% | 9.6% | 9.6% | 14.6% | 4.3% | 2.9% | 0.66% |
| Mar 2026 | 57.8% | 9.5% | 9.5% | 14.5% | 4.3% | 3.5% | 0.85% |
| Apr 2026 | 57.2% | 11.5% | 9.4% | 11.8% | 5.2% | 4.2% | 0.67% |
| May 2026 | 58.7% | 11.8% | 7.9% | 12% | 5.3% | 3.6% | 0.67% |
| Jun 2026 | 59.5% | 9.8% | 9.8% | 12.2% | 4.4% | 3.6% | 0.66% |
| Jul 2026 | 60.9% | 10% | 10% | 10.3% | 4.5% | 3.7% | 0.58% |
| Aug 2026 | 64.2% | 10.6% | 8.6% | 8.9% | 3.9% | 3.2% | 0.64% |
| Sep 2026 | 62% | 10.2% | 10.2% | 8.6% | 4.6% | 3.8% | 0.74% |
How has the Eppo and LaunchDarkly comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Eppo took it in November 2025.
- Across the 12 months ending September 2026, Eppo’s share of searches among experimentation platforms worldwide moved from 9.4% to 10.2%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, LaunchDarkly’s share of searches among experimentation platforms worldwide moved from 11.5% to 10.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for experimentation platforms worldwide in September 2026?
1 change
In September 2026, LaunchDarkly overtook VWO to rank 3rd among experimentation platforms worldwide, with 10.2% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Eppo’s and LaunchDarkly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eppo
1 branded search term
- eppo
LaunchDarkly
1 branded search term
- launchdarkly
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