Optimizely vs Statsig:Which is more popular?
In September 2026, Optimizely had more branded searches than Statsig among experimentation platforms worldwide. Optimizely had about 246,000 branded searches, while Statsig had 18,100. Optimizely made up 62% of all experimentation platform searches we track, and Statsig accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about experimentation platforms, Statsig appeared in all five answers and Optimizely in three. Statsig was mentioned before Optimizely in two out of three answers.
Who do people search for more?
Optimizely, about 14 searches for every 1 for Statsig
Who does AI mention more?
Statsig, mentioned in every answer we collected
Who does AI recommend more?
Statsig, named ahead of Optimizely in 2 of 3 answers
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Top experimentation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Statsig appeared in all five answers. Optimizely was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Statsig was listed before Optimizely in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GrowthBook1st- Statsig2nd
Eppo3rd- Optimizely4th
VWO5th
LaunchDarkly6th
Split7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Statsig5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GrowthBook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Optimizely3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LaunchDarkly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VWO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eppo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Split1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about experimentation platforms
5 answers
Asked ChatGPT
“Which experimentation platform should I use?”
Asked ChatGPT
“What are the best experimentation platforms?”
Asked ChatGPT
“What's the best experimentation platform for product teams?”
Searched Google, AI Overview
“experimentation platform”
Searched Google, AI Overview
“ab testing software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Optimizely or Statsig more popular in search?
This chart shows how often people search Google for Optimizely and Statsig by name. Each line represents a brand's share of searches for all seven experimentation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Optimizely, Statsig. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Eppo | LaunchDarkly | VWO | Statsig | GrowthBook | Split |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 9.4% | 11.5% | 11.8% | 6.3% | 2.8% | 0.87% |
| Nov 2025 | 62.3% | 10.3% | 8.4% | 10.6% | 4.6% | 3.1% | 0.83% |
| Dec 2025 | 62.4% | 10.3% | 8.4% | 10.5% | 4.6% | 3.1% | 0.71% |
| Jan 2026 | 61.3% | 8.2% | 8.2% | 15.3% | 3.7% | 2.5% | 0.69% |
| Feb 2026 | 58.3% | 9.6% | 9.6% | 14.6% | 4.3% | 2.9% | 0.66% |
| Mar 2026 | 57.8% | 9.5% | 9.5% | 14.5% | 4.3% | 3.5% | 0.85% |
| Apr 2026 | 57.2% | 11.5% | 9.4% | 11.8% | 5.2% | 4.2% | 0.67% |
| May 2026 | 58.7% | 11.8% | 7.9% | 12% | 5.3% | 3.6% | 0.67% |
| Jun 2026 | 59.5% | 9.8% | 9.8% | 12.2% | 4.4% | 3.6% | 0.66% |
| Jul 2026 | 60.9% | 10% | 10% | 10.3% | 4.5% | 3.7% | 0.58% |
| Aug 2026 | 64.2% | 10.6% | 8.6% | 8.9% | 3.9% | 3.2% | 0.64% |
| Sep 2026 | 62% | 10.2% | 10.2% | 8.6% | 4.6% | 3.8% | 0.74% |
How has the Optimizely and Statsig comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of Statsig in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Optimizely’s share of searches among experimentation platforms worldwide moved from 57.2% to 62%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Statsig’s share of searches among experimentation platforms worldwide moved from 6.3% to 4.6%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for experimentation platforms worldwide in September 2026?
2 changes
In September 2026, Statsig gained share of searches among experimentation platforms worldwide, from 3.9% to 4.6%.
In September 2026, Optimizely lost share of searches among experimentation platforms worldwide, from 64.2% to 62%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Optimizely’s and Statsig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Optimizely
1 branded search term
- optimizely
Statsig
1 branded search term
- statsig
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