Brandwave

How popular isEppo in search?

In August 2026, there were an estimated 40.5K branded searches for Eppo worldwide which held steady over the last 11 months. Eppo holds 11.9% estimated Share of Search among experimentation platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely72.9%
  2. Eppo11.9%
  3. LaunchDarkly10.4%
  4. Statsig4.4%
  5. Split0.47%
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Which experimentation platforms compete with Eppo?

Eppo against experimentation platforms worldwide, by month

Share of Search by month for Optimizely, Eppo, LaunchDarkly, Statsig. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyEppoLaunchDarklyStatsigSplit
Oct 202567.1%10.9%13.7%7.4%0.78%
Nov 202572.2%11.8%10%5.3%0.7%
Dec 202572.3%11.8%10%5.3%0.55%
Jan 202674.6%10%10.3%4.5%0.59%
Feb 202670.6%11.5%12.1%5.2%0.54%
Mar 202670.5%11.5%12.1%5.2%0.68%
Apr 202668%13.6%11.7%6.2%0.52%
May 202669.1%13.8%10.2%6.3%0.53%
Jun 202670.2%11.4%12.6%5.2%0.54%
Jul 202670.1%11.4%12.8%5.2%0.45%
Aug 202672.9%11.9%10.4%4.4%0.47%
Sep 2026—————

  1. 1.Optimizely

    72.9%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +2.8 points.

  2. 2.Eppo

    11.9%

    Moved from 3rd to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.LaunchDarkly

    10.4%

    Moved from 2nd to 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -2.5 points.

  4. 4.Statsig

    4.4%

    Held 4th. 15K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  5. 5.Split

    0.47%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Eppo and its closest rivals

How has branded search demand for Eppo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Eppo worldwide held steady at 40.5K.
  • Across the 11 months ending August 2026, Eppo’s estimated Share of Search among experimentation platforms worldwide increased from 10.9% to 11.9%.
  • Across the 11 months ending August 2026, Eppo’s estimated Share of Search among experimentation platforms worldwide peaked at 13.8% in May 2026 and was lowest at 10% in January 2026.
  • Across the 11 months ending August 2026, Eppo rose from 3rd to 2nd among experimentation platforms worldwide.

How did search popularity change for experimentation platforms worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among experimentation platforms worldwide, from 70.1% to 72.9%.

  2. In August 2026, LaunchDarkly lost estimated Share of Search among experimentation platforms worldwide, from 12.8% to 10.4%.

  3. In August 2026, Statsig lost estimated Share of Search among experimentation platforms worldwide, from 5.2% to 4.4%.

  4. In August 2026, Eppo rose from 3rd to 2nd among experimentation platforms worldwide.

  5. Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

How is Eppo measured?

Brandwave collects information about searches that people make online using Eppo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • eppo

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How the Brand Demand Index is measured

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