AB Tasty vs GrowthBook:Which is more popular by branded search?
In August 2026, GrowthBook had more branded searches than AB Tasty among A/B testing platforms worldwide. GrowthBook was estimated to have 12.2K branded searches compared to AB Tasty’s 6.6K, and held a 4.6% Share of Search versus AB Tasty’s 2.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, AB Tasty or GrowthBook?
Compare experimentation software for testing website experiences and measuring conversion impact. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GrowthBook, AB Tasty. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | GrowthBook | AB Tasty | VWO | Convert Experiences |
|---|---|---|---|---|---|
| Oct 2025 | 91.2% | 4.5% | 3.6% | 0.51% | 0.17% |
| Nov 2025 | 91.9% | 4.5% | 3% | 0.44% | 0.16% |
| Dec 2025 | 92.5% | 4.5% | 2.5% | 0.37% | 0.14% |
| Jan 2026 | 92.7% | 3.7% | 3% | 0.39% | 0.14% |
| Feb 2026 | 91.8% | 4.5% | 3% | 0.44% | 0.19% |
| Mar 2026 | 90.9% | 5.5% | 3% | 0.44% | 0.24% |
| Apr 2026 | 89.8% | 6.6% | 2.9% | 0.46% | 0.17% |
| May 2026 | 91.5% | 5.5% | 2.4% | 0.36% | 0.14% |
| Jun 2026 | 91% | 5.5% | 3% | 0.36% | 0.16% |
| Jul 2026 | 91.5% | 5.5% | 2.4% | 0.34% | 0.16% |
| Aug 2026 | 92.5% | 4.6% | 2.5% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the AB Tasty and GrowthBook comparison changed over the last 12 months?
3 findings
- GrowthBook was ahead of AB Tasty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing platforms worldwide moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, GrowthBook’s estimated Share of Search among A/B testing platforms worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches held steady at 12.2K.
How did search popularity change for A/B testing platforms worldwide in August 2026?
2 changes
In August 2026, GrowthBook lost estimated Share of Search among A/B testing platforms worldwide, from 5.5% to 4.6%.
Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AB Tasty’s and GrowthBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AB Tasty
2 branded search terms
- ab tasty
- ab tasty server side
GrowthBook
3 branded search terms
- growth book
- growthbook
- growthbook feature flags
Put your own brand in this comparison
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