Brandwave

Statsig vs VWO:Which is more popular?

In September 2026, VWO had more branded searches than Statsig among A/B testing platforms worldwide. VWO had about 34,100 branded searches, while Statsig had 18,100. VWO made up 5.2% of all A/B testing platform searches we track, and Statsig accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about A/B testing platforms, VWO appeared in four of the five answers and Statsig in three. Statsig was mentioned before VWO in three out of four answers.

Among A/B testing platforms worldwide in September 2026

Who do people search for more?

VWO, about 88% more searches than Statsig

VWO 34.1K searchesStatsig 18.1K searches

Who does AI mention more?

VWO, mentioned in 4 of 5 answers, Statsig in 3

VWO in 4 of 5Statsig in 3 of 5

Who does AI recommend more?

Statsig, named ahead of VWO in 3 of 4 answers

Statsig first in 3VWO first in 1

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Top A/B testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VWO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Statsig was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Statsig was listed before VWO in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PostHog1st
  2. Statsig2nd
  3. Optimizely3rd
  4. VWO4th
  5. GrowthBook5th
  6. AB Tasty6th
  7. LaunchDarkly7th
  8. Eppo8th
  9. Convert Experiences9th
  10. Split10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VWO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Statsig3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GrowthBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eppo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LaunchDarkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AB Tasty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Split1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Convert Experiences1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about A/B testing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Statsig or VWO more popular in search?

This chart shows how often people search Google for Statsig and VWO by name. Each line represents a brand's share of searches for all ten A/B testing platforms we track, month by month, from English-language searches worldwide.

Statsig and VWO among A/B testing platforms worldwide, by month

Share of searches by month for VWO, Statsig. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyPostHogEppoLaunchDarklyVWOStatsigGrowthBookAB TastySplitConvert Experiences
Oct 202544.7%20%7.4%9%9.2%4.9%2.2%1.8%0.68%0.09%
Nov 202547.9%21.4%7.9%6.4%8.1%3.5%2.4%1.6%0.64%0.08%
Dec 202548.1%21.5%7.9%6.5%8.1%3.5%2.4%1.3%0.54%0.07%
Jan 202647.3%21.2%6.4%6.4%11.8%2.8%1.9%1.6%0.53%0.07%
Feb 202647.2%17.4%7.8%7.8%11.8%3.5%2.3%1.6%0.53%0.1%
Mar 202641.1%27.5%6.8%6.8%10.3%3%2.5%1.4%0.6%0.11%
Apr 202644.8%20%9%7.4%9.3%4%3.3%1.5%0.53%0.09%
May 202643.9%24.1%8.8%5.9%9%4%2.7%1.2%0.5%0.07%
Jun 202639.5%32.3%6.5%6.5%8.1%2.9%2.4%1.3%0.44%0.07%
Jul 202640.2%32.9%6.6%6.6%6.8%3%2.4%1.1%0.39%0.07%
Aug 202641.6%34%6.9%5.6%5.7%2.5%2.1%1.1%0.41%0.06%
Sep 202637.8%37.8%6.2%6.2%5.2%2.8%2.3%1%0.45%0.05%

How has the Statsig and VWO comparison changed over the last 12 months?

3 findings
  • VWO was ahead of Statsig in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Statsig’s share of searches among A/B testing platforms worldwide moved from 4.9% to 2.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, VWO’s share of searches among A/B testing platforms worldwide moved from 9.2% to 5.2%, and its estimated monthly branded searches moved from 50.9K to 34.1K.

How did search popularity change for A/B testing platforms worldwide in September 2026?

3 changes

  1. In September 2026, LaunchDarkly overtook VWO to rank 4th among A/B testing platforms worldwide, with 6.2% of the searches.

  2. VWO’s share of searches among A/B testing platforms worldwide has lost ground for 3 months in a row, from 8.1% to 5.2% in September 2026.

  3. Estimated monthly branded searches for Statsig worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Statsig’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Statsig

1 branded search term

  • statsig

VWO

3 branded search terms

  • vwo
  • vwo ab testing
  • vwo testing

How the Brand Demand Index is measured

Other head-to-heads among A/B testing platforms

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