Brandwave

How popular isUPS?

In September 2026, people searched for UPS by name about 9.1 million times worldwide, a 17.7% decrease from the previous year. These searches made up 34.4% of all global freight and logistics company searches, placing UPS second out of eight companies. When we asked both ChatGPT and Google AI Overviews about freight and logistics companies, UPS appeared in three of the four answers and was the second most recommended of the eight.

Search and AI answers in September 2026

UPS is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. DHLShare of searches 34.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. UPSShare of searches 34.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. FedExShare of searches 28.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Kuehne+NagelShare of searches 1.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. TollShare of searches 0.93%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top freight and logistics companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, UPS was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. UPS is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C.H. Robinson1st
  2. UPS2nd
  3. DHL3rd
  4. FedEx4th
  5. Kuehne+Nagel5th
  6. Old Dominion Freight Line6th
  7. Toll–
  8. Big Chill–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • C.H. Robinson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UPS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kuehne+Nagel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Dominion Freight Line3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FedEx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toll0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about freight and logistics companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which freight and logistics companies compete with UPS?

UPS against freight and logistics companies worldwide, by month

Share of searches by month for DHL, UPS, FedEx. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLUPSFedExKuehne+NagelTollOld Dominion Freight LineC.H. RobinsonBig Chill
Oct 202534.5%34.5%28.4%0.94%0.94%0.4%0.19%0.15%
Nov 202534.6%34.6%28.5%0.77%0.94%0.33%0.15%0.15%
Dec 202537.2%30.3%30.3%0.67%0.82%0.35%0.14%0.14%
Jan 202634.5%34.5%28.4%0.93%1.1%0.34%0.15%0.15%
Feb 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Mar 202636.8%30.3%30.3%1%0.82%0.42%0.2%0.2%
Apr 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
May 202634.4%34.4%28.2%1.1%0.93%0.47%0.23%0.23%
Jun 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Jul 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Aug 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Sep 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.15%

  1. 1.DHL

    34.4%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.UPS

    34.4%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.FedEx

    28.2%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kuehne+Nagel

    1.1%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Toll

    0.93%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Old Dominion Freight Line

    0.48%

    Held 6th. 128K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.C.H. Robinson

    0.23%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Big Chill

    0.15%

    Held 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between UPS and its closest rivals

Every comparison with UPS

12 comparisons

How has branded search demand for UPS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for UPS worldwide fell from 11.1M to 9.1M.
  • Across the 12 months ending September 2026, UPS’s share of searches among freight and logistics companies worldwide peaked at 34.6% in November 2025 and was lowest at 30.3% in March 2026.

How did search popularity change for freight and logistics companies worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Toll worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  2. Estimated monthly branded searches for Big Chill worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  3. Estimated monthly branded searches for FedEx worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026.

  4. Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

  5. Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

How are UPS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using UPS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ups

Do you work for UPS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does UPS compete?

UPS is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Courier services2nd of 723.4%Show ranking
Parcel collection brands2nd of 526.2%Show ranking
Freight and logistics companies2nd of 834.4%Shown above
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Is UPS your brand?

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