Brandwave

FedEx vs UPS:Which is more popular?

In September 2026, UPS had more branded searches than FedEx among freight and logistics companies worldwide. UPS had about 9.1 million branded searches, while FedEx had 7.5 million. UPS made up 34.4% of all freight and logistics company searches we track, and FedEx accounted for 28.2%. When we asked ChatGPT and Google AI Overviews about freight and logistics companies, UPS appeared in three of the four answers and FedEx in two. UPS was mentioned before FedEx in every answer that named either.

Among freight and logistics companies worldwide in September 2026

Who do people search for more?

UPS, about 22% more searches than FedEx

UPS 9.1M searchesFedEx 7.5M searches

Who does AI mention more?

UPS, mentioned in 3 of 4 answers, FedEx in 2

UPS in 3 of 4FedEx in 2 of 4

Who does AI recommend more?

UPS, named ahead of FedEx in 3 of 3 answers

UPS first in 3FedEx never first

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Top freight and logistics companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, UPS was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. FedEx was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. UPS was listed before FedEx in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C.H. Robinson1st
  2. UPS2nd
  3. DHL3rd
  4. FedEx4th
  5. Kuehne+Nagel5th
  6. Old Dominion Freight Line6th
  7. Toll–
  8. Big Chill–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • C.H. Robinson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UPS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kuehne+Nagel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Dominion Freight Line3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FedEx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toll0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about freight and logistics companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is FedEx or UPS more popular in search?

This chart shows how often people search Google for FedEx and UPS by name. Each line represents a brand's share of searches for all eight freight and logistics companies we track, month by month, from English-language searches worldwide.

FedEx and UPS among freight and logistics companies worldwide, by month

Share of searches by month for UPS, FedEx. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLUPSFedExKuehne+NagelTollOld Dominion Freight LineC.H. RobinsonBig Chill
Oct 202534.5%34.5%28.4%0.94%0.94%0.4%0.19%0.15%
Nov 202534.6%34.6%28.5%0.77%0.94%0.33%0.15%0.15%
Dec 202537.2%30.3%30.3%0.67%0.82%0.35%0.14%0.14%
Jan 202634.5%34.5%28.4%0.93%1.1%0.34%0.15%0.15%
Feb 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Mar 202636.8%30.3%30.3%1%0.82%0.42%0.2%0.2%
Apr 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
May 202634.4%34.4%28.2%1.1%0.93%0.47%0.23%0.23%
Jun 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Jul 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Aug 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Sep 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.15%

How has the FedEx and UPS comparison changed over the last 12 months?

3 findings
  • UPS was ahead of FedEx in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FedEx’s share of searches among freight and logistics companies worldwide moved from 28.4% to 28.2%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
  • Across the 12 months ending September 2026, UPS’s share of searches among freight and logistics companies worldwide moved from 34.5% to 34.4%, and its estimated monthly branded searches moved from 11.1M to 9.1M.

How did search popularity change for freight and logistics companies worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for FedEx worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026.

  2. Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FedEx’s and UPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FedEx

1 branded search term

  • fedex

UPS

1 branded search term

  • ups

How the Brand Demand Index is measured

Other head-to-heads among freight and logistics companies

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