Brandwave

How popular isKuehne+Nagel?

In September 2026, people searched for Kuehne+Nagel by name about 301,000 times worldwide, about the same as the previous year. These searches made up 1.1% of all global freight and logistics company searches, placing Kuehne+Nagel fourth out of eight companies. When we asked both ChatGPT and Google AI Overviews about freight and logistics companies, Kuehne+Nagel appeared in three of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Kuehne+Nagel is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. DHLShare of searches 34.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. UPSShare of searches 34.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. FedExShare of searches 28.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Kuehne+NagelShare of searches 1.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. TollShare of searches 0.93%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top freight and logistics companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kuehne+Nagel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kuehne+Nagel is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C.H. Robinson1st
  2. UPS2nd
  3. DHL3rd
  4. FedEx4th
  5. Kuehne+Nagel5th
  6. Old Dominion Freight Line6th
  7. Toll–
  8. Big Chill–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • C.H. Robinson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UPS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kuehne+Nagel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Dominion Freight Line3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FedEx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toll0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about freight and logistics companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which freight and logistics companies compete with Kuehne+Nagel?

Kuehne+Nagel against freight and logistics companies worldwide, by month

Share of searches by month for DHL, UPS, FedEx, Kuehne+Nagel. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLUPSFedExKuehne+NagelTollOld Dominion Freight LineC.H. RobinsonBig Chill
Oct 202534.5%34.5%28.4%0.94%0.94%0.4%0.19%0.15%
Nov 202534.6%34.6%28.5%0.77%0.94%0.33%0.15%0.15%
Dec 202537.2%30.3%30.3%0.67%0.82%0.35%0.14%0.14%
Jan 202634.5%34.5%28.4%0.93%1.1%0.34%0.15%0.15%
Feb 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Mar 202636.8%30.3%30.3%1%0.82%0.42%0.2%0.2%
Apr 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
May 202634.4%34.4%28.2%1.1%0.93%0.47%0.23%0.23%
Jun 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Jul 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Aug 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Sep 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.15%

  1. 1.DHL

    34.4%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.UPS

    34.4%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.FedEx

    28.2%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kuehne+Nagel

    1.1%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Toll

    0.93%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Old Dominion Freight Line

    0.48%

    Held 6th. 128K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.C.H. Robinson

    0.23%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Big Chill

    0.15%

    Held 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Kuehne+Nagel and its closest rivals

Every comparison with Kuehne+Nagel

7 comparisons

How has branded search demand for Kuehne+Nagel changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kuehne+Nagel worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Kuehne+Nagel’s share of searches among freight and logistics companies worldwide held steady, from 0.94% to 1.1%.

How did search popularity change for freight and logistics companies worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Toll worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  2. Estimated monthly branded searches for Big Chill worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  3. Estimated monthly branded searches for FedEx worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026.

  4. Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

  5. Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

How are Kuehne+Nagel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kuehne+Nagel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kuehne nagel
  • kuehne+nagel

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How the Brand Demand Index is measured

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