Brandwave

Kuehne+Nagel vs Toll:Which is more popular?

In September 2026, Kuehne+Nagel had more branded searches than Toll among freight and logistics companies worldwide. Kuehne+Nagel had about 301,000 branded searches, while Toll had 246,000. Kuehne+Nagel made up 1.1% of all freight and logistics company searches we track, and Toll accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about freight and logistics companies, Kuehne+Nagel appeared in three of the four answers and Toll in none.

Among freight and logistics companies worldwide in September 2026

Who do people search for more?

Kuehne+Nagel, about 22% more searches than Toll

Kuehne+Nagel 301K searchesToll 246K searches

Who does AI mention more?

Kuehne+Nagel, mentioned in 3 of 4 answers, Toll in 0

Kuehne+Nagel in 3 of 4Toll in 0 of 4

Who does AI recommend more?

Kuehne+Nagel, the only one of the two named

Kuehne+Nagel first in 3Toll never named

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Top freight and logistics companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kuehne+Nagel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Toll did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C.H. Robinson1st
  2. UPS2nd
  3. DHL3rd
  4. FedEx4th
  5. Kuehne+Nagel5th
  6. Old Dominion Freight Line6th
  7. Toll–
  8. Big Chill–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • C.H. Robinson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UPS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kuehne+Nagel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Dominion Freight Line3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FedEx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toll0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about freight and logistics companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Kuehne+Nagel or Toll more popular in search?

This chart shows how often people search Google for Kuehne+Nagel and Toll by name. Each line represents a brand's share of searches for all eight freight and logistics companies we track, month by month, from English-language searches worldwide.

Kuehne+Nagel and Toll among freight and logistics companies worldwide, by month

Share of searches by month for Kuehne+Nagel, Toll. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLUPSFedExKuehne+NagelTollOld Dominion Freight LineC.H. RobinsonBig Chill
Oct 202534.5%34.5%28.4%0.94%0.94%0.4%0.19%0.15%
Nov 202534.6%34.6%28.5%0.77%0.94%0.33%0.15%0.15%
Dec 202537.2%30.3%30.3%0.67%0.82%0.35%0.14%0.14%
Jan 202634.5%34.5%28.4%0.93%1.1%0.34%0.15%0.15%
Feb 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Mar 202636.8%30.3%30.3%1%0.82%0.42%0.2%0.2%
Apr 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
May 202634.4%34.4%28.2%1.1%0.93%0.47%0.23%0.23%
Jun 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Jul 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Aug 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.19%
Sep 202634.4%34.4%28.2%1.1%0.93%0.48%0.23%0.15%

How has the Kuehne+Nagel and Toll comparison changed over the last 12 months?

3 findings

How did search popularity change for freight and logistics companies worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Toll worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kuehne+Nagel’s and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kuehne+Nagel

2 branded search terms

  • kuehne nagel
  • kuehne+nagel

Toll

1 branded search term

  • toll

How the Brand Demand Index is measured

Other head-to-heads among freight and logistics companies

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