DHL vs Kuehne+Nagel:Which is searched more?
In September 2026, DHL had more branded searches than Kuehne+Nagel among freight and logistics companies worldwide. DHL had about 9.1 million branded searches, while Kuehne+Nagel had 301,000. DHL made up 34.4% of all freight and logistics company searches we track, and Kuehne+Nagel accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is DHL or Kuehne+Nagel more popular in search?
Compare the freight and logistics companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for DHL, Kuehne+Nagel. The figures are in the table below the chart.
View monthly share of searches table
| Month | DHL | UPS | FedEx | Kuehne+Nagel | Toll | Old Dominion Freight Line | C.H. Robinson | Big Chill |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 34.5% | 28.4% | 0.94% | 0.94% | 0.4% | 0.19% | 0.15% |
| Nov 2025 | 34.6% | 34.6% | 28.5% | 0.77% | 0.94% | 0.33% | 0.15% | 0.15% |
| Dec 2025 | 37.2% | 30.3% | 30.3% | 0.67% | 0.82% | 0.35% | 0.14% | 0.14% |
| Jan 2026 | 34.5% | 34.5% | 28.4% | 0.93% | 1.1% | 0.34% | 0.15% | 0.15% |
| Feb 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Mar 2026 | 36.8% | 30.3% | 30.3% | 1% | 0.82% | 0.42% | 0.2% | 0.2% |
| Apr 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| May 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.47% | 0.23% | 0.23% |
| Jun 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Jul 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Aug 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Sep 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.15% |
How has the DHL and Kuehne+Nagel comparison changed over the last 12 months?
3 findings
- DHL was ahead of Kuehne+Nagel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DHL’s share of searches among freight and logistics companies worldwide moved from 34.5% to 34.4%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 12 months ending September 2026, Kuehne+Nagel’s share of searches among freight and logistics companies worldwide moved from 0.94% to 1.1%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for freight and logistics companies worldwide in September 2026?
1 change
Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DHL’s and Kuehne+Nagel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DHL
1 branded search term
- dhl
Kuehne+Nagel
2 branded search terms
- kuehne nagel
- kuehne+nagel
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