C.H. Robinson vs UPS:Which is more popular?
In September 2026, UPS had more branded searches than C.H. Robinson among freight and logistics companies worldwide. UPS had about 9.1 million branded searches, while C.H. Robinson had 60,500. UPS made up 34.4% of all freight and logistics company searches we track, and C.H. Robinson accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about freight and logistics companies, C.H. Robinson appeared in all four answers and UPS in three. C.H. Robinson and UPS were each mentioned first in two of the four answers.
Who do people search for more?
UPS, about 151 searches for every 1 for C.H. Robinson
Who does AI mention more?
C.H. Robinson, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top freight and logistics companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, C.H. Robinson appeared in all four answers. UPS was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. C.H. Robinson and UPS were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- C.H. Robinson1st
- UPS2nd
DHL3rd
FedEx4th
Kuehne+Nagel5th
Old Dominion Freight Line6th
Toll–
Big Chill–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- C.H. Robinson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UPS3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kuehne+Nagel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Old Dominion Freight Line3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FedEx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toll0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about freight and logistics companies
4 answers
Asked ChatGPT
“Which freight or logistics company should I hire?”
Asked ChatGPT
“What are the best freight and logistics companies?”
Asked ChatGPT
“What's the best freight or logistics company for shipping goods?”
Searched Google, AI Overview
“freight company”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“logistics companies”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is C.H. Robinson or UPS more popular in search?
This chart shows how often people search Google for C.H. Robinson and UPS by name. Each line represents a brand's share of searches for all eight freight and logistics companies we track, month by month, from English-language searches worldwide.
Share of searches by month for UPS, C.H. Robinson. The figures are in the table below the chart.
View monthly share of searches table
| Month | DHL | UPS | FedEx | Kuehne+Nagel | Toll | Old Dominion Freight Line | C.H. Robinson | Big Chill |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 34.5% | 28.4% | 0.94% | 0.94% | 0.4% | 0.19% | 0.15% |
| Nov 2025 | 34.6% | 34.6% | 28.5% | 0.77% | 0.94% | 0.33% | 0.15% | 0.15% |
| Dec 2025 | 37.2% | 30.3% | 30.3% | 0.67% | 0.82% | 0.35% | 0.14% | 0.14% |
| Jan 2026 | 34.5% | 34.5% | 28.4% | 0.93% | 1.1% | 0.34% | 0.15% | 0.15% |
| Feb 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Mar 2026 | 36.8% | 30.3% | 30.3% | 1% | 0.82% | 0.42% | 0.2% | 0.2% |
| Apr 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| May 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.47% | 0.23% | 0.23% |
| Jun 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Jul 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Aug 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Sep 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.15% |
How has the C.H. Robinson and UPS comparison changed over the last 12 months?
3 findings
- UPS was ahead of C.H. Robinson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, C.H. Robinson’s share of searches among freight and logistics companies worldwide moved from 0.19% to 0.23%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, UPS’s share of searches among freight and logistics companies worldwide moved from 34.5% to 34.4%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
How did search popularity change for freight and logistics companies worldwide in September 2026?
1 change
Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using C.H. Robinson’s and UPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
C.H. Robinson
2 branded search terms
- c.h. robinson
- ch robinson
UPS
1 branded search term
- ups
Other head-to-heads among freight and logistics companies
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