Toll vs UPS:Which is searched more?
In September 2026, UPS had more branded searches than Toll among freight and logistics companies worldwide. UPS had about 9.1 million branded searches, while Toll had 246,000. UPS made up 34.4% of all freight and logistics company searches we track, and Toll accounted for 0.93%. These are worldwide searches for English-language branded terms.
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Is Toll or UPS more popular in search?
Compare the freight and logistics companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for UPS, Toll. The figures are in the table below the chart.
View monthly share of searches table
| Month | DHL | UPS | FedEx | Kuehne+Nagel | Toll | Old Dominion Freight Line | C.H. Robinson | Big Chill |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 34.5% | 28.4% | 0.94% | 0.94% | 0.4% | 0.19% | 0.15% |
| Nov 2025 | 34.6% | 34.6% | 28.5% | 0.77% | 0.94% | 0.33% | 0.15% | 0.15% |
| Dec 2025 | 37.2% | 30.3% | 30.3% | 0.67% | 0.82% | 0.35% | 0.14% | 0.14% |
| Jan 2026 | 34.5% | 34.5% | 28.4% | 0.93% | 1.1% | 0.34% | 0.15% | 0.15% |
| Feb 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Mar 2026 | 36.8% | 30.3% | 30.3% | 1% | 0.82% | 0.42% | 0.2% | 0.2% |
| Apr 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| May 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.47% | 0.23% | 0.23% |
| Jun 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Jul 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Aug 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.19% |
| Sep 2026 | 34.4% | 34.4% | 28.2% | 1.1% | 0.93% | 0.48% | 0.23% | 0.15% |
How has the Toll and UPS comparison changed over the last 12 months?
3 findings
- UPS was ahead of Toll in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Toll’s share of searches among freight and logistics companies worldwide moved from 0.94% to 0.93%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, UPS’s share of searches among freight and logistics companies worldwide moved from 34.5% to 34.4%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
How did search popularity change for freight and logistics companies worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Toll’s and UPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freight and logistics companies
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