Brandwave

How popular isShoei?

In September 2026, people searched for Shoei by name about 165,000 times worldwide, about the same as the previous year. These searches made up 38.7% of all global motorbike helmet brand searches, placing Shoei first out of four brands. When we asked both ChatGPT and Google AI Overviews about motorbike helmet brands, Shoei appeared in three of the four answers and was the most recommended of the four.

Search and AI answers in September 2026

Shoei is the most searched of 4 competitors and the most recommended in AI answers.

  1. ShoeiShare of searches 38.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. AGVShare of searches 31.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. HJCShare of searches 17.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Shark HelmetsShare of searches 12.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Shoei website (opens in a new tab)

Follow Shoei and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top motorbike helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shoei was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Shoei is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shoei1st
  2. HJC2nd
  3. AGV3rd
  4. Shark Helmets–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shoei3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HJC3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AGV2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shark Helmets0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorbike helmet brands

4 answers

  • Asked ChatGPT

    “Which motorbike helmet brand should I buy?”

    1. 1Shoei
    2. 2HJC

  • Asked ChatGPT

    “What are the best motorbike helmet brands?”

    1. 1Shoei
    2. 2AGV
    3. 3HJC

  • Asked ChatGPT

    “What's the best motorbike helmet brand for a safe commute?”

    1. 1Shoei
    2. 2HJC
    3. 3AGV

  • Searched Google, AI Overview

    “motorcycle helmet”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “full face helmet”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which motorbike helmet brands compete with Shoei?

    Shoei against motorbike helmet brands worldwide, by month

    Share of searches by month for Shoei, AGV, HJC, Shark Helmets. The figures are in the table below the chart.

    View monthly share of searches table
    MonthShoeiAGVHJCShark Helmets
    Oct 202540%32.7%14.7%12.7%
    Nov 202541%33.7%12.3%12.9%
    Dec 202540%32.7%14.7%12.6%
    Jan 202640%32.7%14.7%12.6%
    Feb 202637.7%30.7%16.9%14.6%
    Mar 202641%27.5%18.4%13.1%
    Apr 202641%27.5%18.4%13.1%
    May 202640.9%27.5%18.4%13.2%
    Jun 202643.3%29.1%16%11.6%
    Jul 202638.6%31.6%17.3%12.4%
    Aug 202638.6%31.6%17.3%12.4%
    Sep 202638.7%31.7%17.4%12.3%

    1. 1.Shoei

      38.7%

      Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

    2. 2.AGV

      31.7%

      Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.HJC

      17.4%

      Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

    4. 4.Shark Helmets

      12.3%

      Held 4th. 52.4K estimated branded searches, -1.3% vs prior month. Share -0.1 points.

    Compare popularity between Shoei and its closest rivals

    Every comparison with Shoei

    10 comparisons

    How has branded search demand for Shoei changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Shoei worldwide held steady at 165K.
    • Across the 12 months ending September 2026, Shoei’s share of searches among motorbike helmet brands worldwide decreased from 40% to 38.7%.
    • Across the 12 months ending September 2026, Shoei’s share of searches among motorbike helmet brands worldwide peaked at 43.3% in June 2026 and was lowest at 37.7% in February 2026.

    How did search popularity change for motorbike helmet brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for HJC worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

    How are Shoei’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Shoei’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • shoei

    Do you work for Shoei? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Shoei compete?

    Shoei is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Motorcycle gear brands2nd of 718.1%Show ranking
    Helmet visor brands1st of 627.2%Show ranking
    Motorcycle helmet brands1st of 635.4%Show ranking
    Motorbike helmet brands1st of 438.7%Shown above
    Creator with pink hair and a pink jacket

    Is Shoei your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free