Brandwave

AGV vs Shoei:Which is more popular?

In September 2026, Shoei had more branded searches than AGV among motorbike helmet brands worldwide. Shoei had about 165,000 branded searches, while AGV had 135,000. Shoei made up 38.7% of all motorbike helmet brand searches we track, and AGV accounted for 31.7%. When we asked ChatGPT and Google AI Overviews about motorbike helmet brands, Shoei appeared in three of the four answers and AGV in two. Shoei was mentioned before AGV in every answer.

Among motorbike helmet brands worldwide in September 2026

Who do people search for more?

Shoei, about 22% more searches than AGV

Shoei 165K searchesAGV 135K searches

Who does AI mention more?

Shoei, mentioned in 3 of 4 answers, AGV in 2

Shoei in 3 of 4AGV in 2 of 4

Who does AI recommend more?

Shoei, named ahead of AGV in every answer

Shoei first in 3AGV never first

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Top motorbike helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shoei was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. AGV was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shoei was listed before AGV in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shoei1st
  2. HJC2nd
  3. AGV3rd
  4. Shark Helmets–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shoei3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HJC3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AGV2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shark Helmets0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorbike helmet brands

4 answers

  • Asked ChatGPT

    “Which motorbike helmet brand should I buy?”

    1. 1Shoei
    2. 2HJC

  • Asked ChatGPT

    “What are the best motorbike helmet brands?”

    1. 1Shoei
    2. 2AGV
    3. 3HJC

  • Asked ChatGPT

    “What's the best motorbike helmet brand for a safe commute?”

    1. 1Shoei
    2. 2HJC
    3. 3AGV

  • Searched Google, AI Overview

    “motorcycle helmet”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “full face helmet”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is AGV or Shoei more popular in search?

    This chart shows how often people search Google for AGV and Shoei by name. Each line represents a brand's share of searches for all four motorbike helmet brands we track, month by month, from English-language searches worldwide.

    AGV and Shoei among motorbike helmet brands worldwide, by month

    Share of searches by month for Shoei, AGV. The figures are in the table below the chart.

    View monthly share of searches table
    MonthShoeiAGVHJCShark Helmets
    Oct 202540%32.7%14.7%12.7%
    Nov 202541%33.7%12.3%12.9%
    Dec 202540%32.7%14.7%12.6%
    Jan 202640%32.7%14.7%12.6%
    Feb 202637.7%30.7%16.9%14.6%
    Mar 202641%27.5%18.4%13.1%
    Apr 202641%27.5%18.4%13.1%
    May 202640.9%27.5%18.4%13.2%
    Jun 202643.3%29.1%16%11.6%
    Jul 202638.6%31.6%17.3%12.4%
    Aug 202638.6%31.6%17.3%12.4%
    Sep 202638.7%31.7%17.4%12.3%

    How has the AGV and Shoei comparison changed over the last 12 months?

    3 findings
    • Shoei was ahead of AGV in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, AGV’s share of searches among motorbike helmet brands worldwide moved from 32.7% to 31.7%, and its estimated monthly branded searches held steady at 135K.
    • Across the 12 months ending September 2026, Shoei’s share of searches among motorbike helmet brands worldwide moved from 40% to 38.7%, and its estimated monthly branded searches held steady at 165K.

    How did search popularity change for motorbike helmet brands worldwide in September 2026?

    0 changes

    Neither AGV nor Shoei moved beyond provider rounding among motorbike helmet brands in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using AGV’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    AGV

    1 branded search term

    • agv helmet

    Shoei

    1 branded search term

    • shoei

    How the Brand Demand Index is measured

    Other head-to-heads among motorbike helmet brands

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