Brandwave

HJC vs Shark Helmets:Which is more popular?

In September 2026, HJC had more branded searches than Shark Helmets among motorbike helmet brands worldwide. HJC had about 74,000 branded searches, while Shark Helmets had 52,400. HJC made up 17.4% of all motorbike helmet brand searches we track, and Shark Helmets accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about motorbike helmet brands, HJC appeared in three of the four answers and Shark Helmets in none.

Among motorbike helmet brands worldwide in September 2026

Who do people search for more?

HJC, about 41% more searches than Shark Helmets

HJC 74K searchesShark Helmets 52.4K searches

Who does AI mention more?

HJC, mentioned in 3 of 4 answers, Shark Helmets in 0

HJC in 3 of 4Shark Helmets in 0 of 4

Who does AI recommend more?

HJC, the only one of the two named

HJC first in 3Shark Helmets never named

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Top motorbike helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HJC was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Shark Helmets did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shoei1st
  2. HJC2nd
  3. AGV3rd
  4. Shark Helmets–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shoei3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HJC3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AGV2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shark Helmets0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorbike helmet brands

4 answers

  • Asked ChatGPT

    “Which motorbike helmet brand should I buy?”

    1. 1Shoei
    2. 2HJC

  • Asked ChatGPT

    “What are the best motorbike helmet brands?”

    1. 1Shoei
    2. 2AGV
    3. 3HJC

  • Asked ChatGPT

    “What's the best motorbike helmet brand for a safe commute?”

    1. 1Shoei
    2. 2HJC
    3. 3AGV

  • Searched Google, AI Overview

    “motorcycle helmet”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “full face helmet”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is HJC or Shark Helmets more popular in search?

    This chart shows how often people search Google for HJC and Shark Helmets by name. Each line represents a brand's share of searches for all four motorbike helmet brands we track, month by month, from English-language searches worldwide.

    HJC and Shark Helmets among motorbike helmet brands worldwide, by month

    Share of searches by month for HJC, Shark Helmets. The figures are in the table below the chart.

    View monthly share of searches table
    MonthShoeiAGVHJCShark Helmets
    Oct 202540%32.7%14.7%12.7%
    Nov 202541%33.7%12.3%12.9%
    Dec 202540%32.7%14.7%12.6%
    Jan 202640%32.7%14.7%12.6%
    Feb 202637.7%30.7%16.9%14.6%
    Mar 202641%27.5%18.4%13.1%
    Apr 202641%27.5%18.4%13.1%
    May 202640.9%27.5%18.4%13.2%
    Jun 202643.3%29.1%16%11.6%
    Jul 202638.6%31.6%17.3%12.4%
    Aug 202638.6%31.6%17.3%12.4%
    Sep 202638.7%31.7%17.4%12.3%

    How has the HJC and Shark Helmets comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: Shark Helmets took it in November 2025, HJC took it in December 2025.
    • Across the 12 months ending September 2026, HJC’s share of searches among motorbike helmet brands worldwide moved from 14.7% to 17.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
    • Across the 12 months ending September 2026, Shark Helmets’ share of searches among motorbike helmet brands worldwide moved from 12.7% to 12.3%, and its estimated monthly branded searches held steady at 52.4K.

    How did search popularity change for motorbike helmet brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for HJC worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using HJC’s and Shark Helmets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    HJC

    1 branded search term

    • hjc helmet

    Shark Helmets

    3 branded search terms

    • shark helmet
    • shark motorbike helmet
    • shark motorcycle helmet

    How the Brand Demand Index is measured

    Other head-to-heads among motorbike helmet brands

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