HJC vs Shoei:Which is more popular?
In September 2026, Shoei had more branded searches than HJC among motorbike helmet brands worldwide. Shoei had about 165,000 branded searches, while HJC had 74,000. Shoei made up 38.7% of all motorbike helmet brand searches we track, and HJC accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about motorbike helmet brands, HJC and Shoei each appeared in three of the four answers. Shoei was mentioned before HJC in every answer.
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Top motorbike helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HJC and Shoei were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Shoei was listed before HJC in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Shoei1st
HJC2nd
AGV3rd
Shark Helmets–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shoei3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HJC3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- AGV2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shark Helmets0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about motorbike helmet brands
4 answers
Asked ChatGPT
“Which motorbike helmet brand should I buy?”
Asked ChatGPT
“What are the best motorbike helmet brands?”
Asked ChatGPT
“What's the best motorbike helmet brand for a safe commute?”
Searched Google, AI Overview
“motorcycle helmet”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“full face helmet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HJC or Shoei more popular in search?
This chart shows how often people search Google for HJC and Shoei by name. Each line represents a brand's share of searches for all four motorbike helmet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shoei, HJC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shoei | AGV | HJC | Shark Helmets |
|---|---|---|---|---|
| Oct 2025 | 40% | 32.7% | 14.7% | 12.7% |
| Nov 2025 | 41% | 33.7% | 12.3% | 12.9% |
| Dec 2025 | 40% | 32.7% | 14.7% | 12.6% |
| Jan 2026 | 40% | 32.7% | 14.7% | 12.6% |
| Feb 2026 | 37.7% | 30.7% | 16.9% | 14.6% |
| Mar 2026 | 41% | 27.5% | 18.4% | 13.1% |
| Apr 2026 | 41% | 27.5% | 18.4% | 13.1% |
| May 2026 | 40.9% | 27.5% | 18.4% | 13.2% |
| Jun 2026 | 43.3% | 29.1% | 16% | 11.6% |
| Jul 2026 | 38.6% | 31.6% | 17.3% | 12.4% |
| Aug 2026 | 38.6% | 31.6% | 17.3% | 12.4% |
| Sep 2026 | 38.7% | 31.7% | 17.4% | 12.3% |
How has the HJC and Shoei comparison changed over the last 12 months?
3 findings
- Shoei was ahead of HJC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HJC’s share of searches among motorbike helmet brands worldwide moved from 14.7% to 17.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Shoei’s share of searches among motorbike helmet brands worldwide moved from 40% to 38.7%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for motorbike helmet brands worldwide in September 2026?
1 change
Estimated monthly branded searches for HJC worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HJC’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among motorbike helmet brands
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