Brandwave

Shark Helmets vs Shoei:Which is more popular?

In September 2026, Shoei had more branded searches than Shark Helmets among motorbike helmet brands worldwide. Shoei had about 165,000 branded searches, while Shark Helmets had 52,400. Shoei made up 38.7% of all motorbike helmet brand searches we track, and Shark Helmets accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about motorbike helmet brands, Shoei appeared in three of the four answers and Shark Helmets in none.

Among motorbike helmet brands worldwide in September 2026

Who do people search for more?

Shoei, about 3 searches for every 1 for Shark Helmets

Shoei 165K searchesShark Helmets 52.4K searches

Who does AI mention more?

Shoei, mentioned in 3 of 4 answers, Shark Helmets in 0

Shoei in 3 of 4Shark Helmets in 0 of 4

Who does AI recommend more?

Shoei, the only one of the two named

Shoei first in 3Shark Helmets never named

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Top motorbike helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shoei was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Shark Helmets did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shoei1st
  2. HJC2nd
  3. AGV3rd
  4. Shark Helmets–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shoei3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HJC3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AGV2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shark Helmets0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorbike helmet brands

4 answers

  • Asked ChatGPT

    “Which motorbike helmet brand should I buy?”

    1. 1Shoei
    2. 2HJC

  • Asked ChatGPT

    “What are the best motorbike helmet brands?”

    1. 1Shoei
    2. 2AGV
    3. 3HJC

  • Asked ChatGPT

    “What's the best motorbike helmet brand for a safe commute?”

    1. 1Shoei
    2. 2HJC
    3. 3AGV

  • Searched Google, AI Overview

    “motorcycle helmet”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “full face helmet”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Shark Helmets or Shoei more popular in search?

    This chart shows how often people search Google for Shark Helmets and Shoei by name. Each line represents a brand's share of searches for all four motorbike helmet brands we track, month by month, from English-language searches worldwide.

    Shark Helmets and Shoei among motorbike helmet brands worldwide, by month

    Share of searches by month for Shoei, Shark Helmets. The figures are in the table below the chart.

    View monthly share of searches table
    MonthShoeiAGVHJCShark Helmets
    Oct 202540%32.7%14.7%12.7%
    Nov 202541%33.7%12.3%12.9%
    Dec 202540%32.7%14.7%12.6%
    Jan 202640%32.7%14.7%12.6%
    Feb 202637.7%30.7%16.9%14.6%
    Mar 202641%27.5%18.4%13.1%
    Apr 202641%27.5%18.4%13.1%
    May 202640.9%27.5%18.4%13.2%
    Jun 202643.3%29.1%16%11.6%
    Jul 202638.6%31.6%17.3%12.4%
    Aug 202638.6%31.6%17.3%12.4%
    Sep 202638.7%31.7%17.4%12.3%

    How has the Shark Helmets and Shoei comparison changed over the last 12 months?

    3 findings

    How did search popularity change for motorbike helmet brands worldwide in September 2026?

    0 changes

    Neither Shark Helmets nor Shoei moved beyond provider rounding among motorbike helmet brands in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Shark Helmets’ and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Shark Helmets

    3 branded search terms

    • shark helmet
    • shark motorbike helmet
    • shark motorcycle helmet

    Shoei

    1 branded search term

    • shoei

    How the Brand Demand Index is measured

    Other head-to-heads among motorbike helmet brands

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