Pinlock vs Shoei:Which is more popular?
In September 2026, Shoei had more branded searches than Pinlock among helmet visor brands worldwide. Shoei had about 165,000 branded searches, while Pinlock had 49,500. Shoei made up 27.2% of all helmet visor brand searches we track, and Pinlock accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about helmet visor brands, Pinlock appeared in four of the five answers and Shoei in three. Shoei was mentioned before Pinlock in two out of three answers.
Who do people search for more?
Shoei, about 3 searches for every 1 for Pinlock
Who does AI mention more?
Pinlock, mentioned in 4 of 5 answers, Shoei in 3
Who does AI recommend more?
Shoei, named ahead of Pinlock in 2 of 3 answers
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Top helmet visor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pinlock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shoei was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shoei was listed before Pinlock in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pinlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shoei3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AGV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HJC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about helmet visor brands
5 answers
Asked ChatGPT
“Which helmet visor brand should I buy?”
Asked ChatGPT
“What are the best helmet visor brands?”
Asked ChatGPT
“What's the best helmet visor brand for motorcycle riding?”
Searched Google, AI Overview
“motorcycle helmet visor”
Searched Google, AI Overview
“clear helmet visor”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Pinlock or Shoei more popular in search?
This chart shows how often people search Google for Pinlock and Shoei by name. Each line represents a brand's share of searches for all six helmet visor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shoei, Pinlock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shoei | AGV | Arai | Bell | HJC | Pinlock |
|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 22.1% | 18% | 14.8% | 9.9% | 8.1% |
| Nov 2025 | 30.5% | 25% | 16.7% | 11.2% | 9.2% | 7.5% |
| Dec 2025 | 27.8% | 22.7% | 18.5% | 12.5% | 10.2% | 8.3% |
| Jan 2026 | 27.8% | 22.7% | 18.5% | 12.5% | 10.2% | 8.3% |
| Feb 2026 | 25.5% | 20.8% | 20.8% | 14% | 11.4% | 7.6% |
| Mar 2026 | 28.7% | 19.2% | 19.2% | 12.9% | 12.9% | 7.1% |
| Apr 2026 | 28.7% | 19.2% | 19.2% | 12.9% | 12.9% | 7.1% |
| May 2026 | 28.7% | 19.2% | 19.2% | 12.9% | 12.9% | 7.1% |
| Jun 2026 | 29.3% | 19.7% | 19.7% | 13.2% | 10.8% | 7.2% |
| Jul 2026 | 26.5% | 21.7% | 21.7% | 11.9% | 11.9% | 6.5% |
| Aug 2026 | 26.5% | 21.7% | 21.7% | 11.9% | 11.9% | 6.5% |
| Sep 2026 | 27.2% | 22.2% | 18.1% | 12.2% | 12.2% | 8.1% |
How has the Pinlock and Shoei comparison changed over the last 12 months?
3 findings
- Shoei was ahead of Pinlock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pinlock’s share of searches among helmet visor brands worldwide held steady at 8.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Shoei’s share of searches among helmet visor brands worldwide moved from 27% to 27.2%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for helmet visor brands worldwide in September 2026?
2 changes
In September 2026, Pinlock gained share of searches among helmet visor brands worldwide, from 6.5% to 8.1%.
In September 2026, Shoei gained share of searches among helmet visor brands worldwide, from 26.5% to 27.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pinlock’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among helmet visor brands
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