Brandwave

How popular isPinlock?

In September 2026, people searched for Pinlock by name about 49,500 times worldwide, about the same as the previous year. These searches made up 8.1% of all global helmet visor brand searches, placing Pinlock sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about helmet visor brands, Pinlock appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Pinlock is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. ShoeiShare of searches 27.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AGVShare of searches 22.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. AraiShare of searches 18.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. BellShare of searches 12.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. PinlockShare of searches 8.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top helmet visor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pinlock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pinlock is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shoei1st
  2. Pinlock2nd
  3. Arai3rd
  4. HJC4th
  5. AGV5th
  6. Bell6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pinlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shoei3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AGV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HJC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about helmet visor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which helmet visor brands compete with Pinlock?

Pinlock against helmet visor brands worldwide, by month

Share of searches by month for Shoei, AGV, Arai, Bell, HJC, Pinlock. The figures are in the table below the chart.

View monthly share of searches table
MonthShoeiAGVAraiBellHJCPinlock
Oct 202527%22.1%18%14.8%9.9%8.1%
Nov 202530.5%25%16.7%11.2%9.2%7.5%
Dec 202527.8%22.7%18.5%12.5%10.2%8.3%
Jan 202627.8%22.7%18.5%12.5%10.2%8.3%
Feb 202625.5%20.8%20.8%14%11.4%7.6%
Mar 202628.7%19.2%19.2%12.9%12.9%7.1%
Apr 202628.7%19.2%19.2%12.9%12.9%7.1%
May 202628.7%19.2%19.2%12.9%12.9%7.1%
Jun 202629.3%19.7%19.7%13.2%10.8%7.2%
Jul 202626.5%21.7%21.7%11.9%11.9%6.5%
Aug 202626.5%21.7%21.7%11.9%11.9%6.5%
Sep 202627.2%22.2%18.1%12.2%12.2%8.1%

  1. 1.Shoei

    27.2%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.AGV

    22.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Arai

    18.1%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -3.5 points.

  4. 4.Bell

    12.2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.HJC

    12.2%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Pinlock

    8.1%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

Compare popularity between Pinlock and its closest rivals

Every comparison with Pinlock

5 comparisons

How has branded search demand for Pinlock changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pinlock worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Pinlock’s share of searches among helmet visor brands worldwide peaked at 8.3% in December 2025 and was lowest at 6.5% in July 2026.

How did search popularity change for helmet visor brands worldwide in September 2026?

6 changes

  1. In September 2026, Pinlock gained share of searches among helmet visor brands worldwide, from 6.5% to 8.1%.

  2. In September 2026, Shoei gained share of searches among helmet visor brands worldwide, from 26.5% to 27.2%.

  3. In September 2026, AGV gained share of searches among helmet visor brands worldwide, from 21.7% to 22.2%.

  4. In September 2026, Arai lost share of searches among helmet visor brands worldwide, from 21.7% to 18.1%.

  5. Estimated monthly branded searches for HJC worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  6. Estimated monthly branded searches for Bell worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are Pinlock’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pinlock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pinlock

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How the Brand Demand Index is measured

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