Brandwave

How popular isShoei?

In September 2026, people searched for Shoei by name about 165,000 times worldwide, about the same as the previous year. These searches made up 27.2% of all global helmet visor brand searches, placing Shoei first out of six brands. When we asked both ChatGPT and Google AI Overviews about helmet visor brands, Shoei appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Shoei is the most searched of 6 competitors and the most recommended in AI answers.

  1. ShoeiShare of searches 27.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AGVShare of searches 22.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. AraiShare of searches 18.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. BellShare of searches 12.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. HJCShare of searches 12.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top helmet visor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shoei was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shoei is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shoei1st
  2. Pinlock2nd
  3. Arai3rd
  4. HJC4th
  5. AGV5th
  6. Bell6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pinlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shoei3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AGV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HJC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about helmet visor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which helmet visor brands compete with Shoei?

Shoei against helmet visor brands worldwide, by month

Share of searches by month for Shoei, AGV, Arai, Bell, HJC, Pinlock. The figures are in the table below the chart.

View monthly share of searches table
MonthShoeiAGVAraiBellHJCPinlock
Oct 202527%22.1%18%14.8%9.9%8.1%
Nov 202530.5%25%16.7%11.2%9.2%7.5%
Dec 202527.8%22.7%18.5%12.5%10.2%8.3%
Jan 202627.8%22.7%18.5%12.5%10.2%8.3%
Feb 202625.5%20.8%20.8%14%11.4%7.6%
Mar 202628.7%19.2%19.2%12.9%12.9%7.1%
Apr 202628.7%19.2%19.2%12.9%12.9%7.1%
May 202628.7%19.2%19.2%12.9%12.9%7.1%
Jun 202629.3%19.7%19.7%13.2%10.8%7.2%
Jul 202626.5%21.7%21.7%11.9%11.9%6.5%
Aug 202626.5%21.7%21.7%11.9%11.9%6.5%
Sep 202627.2%22.2%18.1%12.2%12.2%8.1%

  1. 1.Shoei

    27.2%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.AGV

    22.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Arai

    18.1%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -3.5 points.

  4. 4.Bell

    12.2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.HJC

    12.2%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Pinlock

    8.1%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

Compare popularity between Shoei and its closest rivals

Every comparison with Shoei

10 comparisons

How has branded search demand for Shoei changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shoei worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Shoei’s share of searches among helmet visor brands worldwide peaked at 30.5% in November 2025 and was lowest at 25.5% in February 2026.

How did search popularity change for helmet visor brands worldwide in September 2026?

6 changes

  1. In September 2026, Pinlock gained share of searches among helmet visor brands worldwide, from 6.5% to 8.1%.

  2. In September 2026, Shoei gained share of searches among helmet visor brands worldwide, from 26.5% to 27.2%.

  3. In September 2026, AGV gained share of searches among helmet visor brands worldwide, from 21.7% to 22.2%.

  4. In September 2026, Arai lost share of searches among helmet visor brands worldwide, from 21.7% to 18.1%.

  5. Estimated monthly branded searches for HJC worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  6. Estimated monthly branded searches for Bell worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are Shoei’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Shoei’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shoei

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How the Brand Demand Index is measured

Where does Shoei compete?

Shoei is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Motorcycle gear brands2nd of 718.1%Show ranking
Helmet visor brands1st of 627.2%Shown above
Motorcycle helmet brands1st of 635.4%Show ranking
Motorbike helmet brands1st of 438.7%Show ranking
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Is Shoei your brand?

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