HJC vs Shoei:Which is more popular?
In September 2026, Shoei had more branded searches than HJC among helmet visor brands worldwide. Shoei had about 165,000 branded searches, while HJC had 74,000. Shoei made up 27.2% of all helmet visor brand searches we track, and HJC accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about helmet visor brands, HJC and Shoei each appeared in three of the five answers. Shoei was mentioned before HJC in every answer.
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Top helmet visor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HJC and Shoei were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shoei was listed before HJC in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pinlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shoei3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AGV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HJC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about helmet visor brands
5 answers
Asked ChatGPT
“Which helmet visor brand should I buy?”
Asked ChatGPT
“What are the best helmet visor brands?”
Asked ChatGPT
“What's the best helmet visor brand for motorcycle riding?”
Searched Google, AI Overview
“motorcycle helmet visor”
Searched Google, AI Overview
“clear helmet visor”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HJC or Shoei more popular in search?
This chart shows how often people search Google for HJC and Shoei by name. Each line represents a brand's share of searches for all six helmet visor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shoei, HJC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shoei | AGV | Arai | Bell | HJC | Pinlock |
|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 22.1% | 18% | 14.8% | 9.9% | 8.1% |
| Nov 2025 | 30.5% | 25% | 16.7% | 11.2% | 9.2% | 7.5% |
| Dec 2025 | 27.8% | 22.7% | 18.5% | 12.5% | 10.2% | 8.3% |
| Jan 2026 | 27.8% | 22.7% | 18.5% | 12.5% | 10.2% | 8.3% |
| Feb 2026 | 25.5% | 20.8% | 20.8% | 14% | 11.4% | 7.6% |
| Mar 2026 | 28.7% | 19.2% | 19.2% | 12.9% | 12.9% | 7.1% |
| Apr 2026 | 28.7% | 19.2% | 19.2% | 12.9% | 12.9% | 7.1% |
| May 2026 | 28.7% | 19.2% | 19.2% | 12.9% | 12.9% | 7.1% |
| Jun 2026 | 29.3% | 19.7% | 19.7% | 13.2% | 10.8% | 7.2% |
| Jul 2026 | 26.5% | 21.7% | 21.7% | 11.9% | 11.9% | 6.5% |
| Aug 2026 | 26.5% | 21.7% | 21.7% | 11.9% | 11.9% | 6.5% |
| Sep 2026 | 27.2% | 22.2% | 18.1% | 12.2% | 12.2% | 8.1% |
How has the HJC and Shoei comparison changed over the last 12 months?
3 findings
- Shoei was ahead of HJC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HJC’s share of searches among helmet visor brands worldwide moved from 9.9% to 12.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Shoei’s share of searches among helmet visor brands worldwide moved from 27% to 27.2%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for helmet visor brands worldwide in September 2026?
2 changes
In September 2026, Shoei gained share of searches among helmet visor brands worldwide, from 26.5% to 27.2%.
Estimated monthly branded searches for HJC worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HJC’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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