Bell vs Shoei:Which is searched more?
In September 2026, Shoei had more branded searches than Bell among helmet visor brands worldwide. Shoei had about 165,000 branded searches, while Bell had 74,000. Shoei made up 27.2% of all helmet visor brand searches we track, and Bell accounted for 12.2%. These are worldwide searches for English-language branded terms.
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Is Bell or Shoei more popular in search?
Compare the helmet visor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Shoei, Bell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shoei | AGV | Arai | Bell | HJC | Pinlock |
|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 22.1% | 18% | 14.8% | 9.9% | 8.1% |
| Nov 2025 | 30.5% | 25% | 16.7% | 11.2% | 9.2% | 7.5% |
| Dec 2025 | 27.8% | 22.7% | 18.5% | 12.5% | 10.2% | 8.3% |
| Jan 2026 | 27.8% | 22.7% | 18.5% | 12.5% | 10.2% | 8.3% |
| Feb 2026 | 25.5% | 20.8% | 20.8% | 14% | 11.4% | 7.6% |
| Mar 2026 | 28.7% | 19.2% | 19.2% | 12.9% | 12.9% | 7.1% |
| Apr 2026 | 28.7% | 19.2% | 19.2% | 12.9% | 12.9% | 7.1% |
| May 2026 | 28.7% | 19.2% | 19.2% | 12.9% | 12.9% | 7.1% |
| Jun 2026 | 29.3% | 19.7% | 19.7% | 13.2% | 10.8% | 7.2% |
| Jul 2026 | 26.5% | 21.7% | 21.7% | 11.9% | 11.9% | 6.5% |
| Aug 2026 | 26.5% | 21.7% | 21.7% | 11.9% | 11.9% | 6.5% |
| Sep 2026 | 27.2% | 22.2% | 18.1% | 12.2% | 12.2% | 8.1% |
How has the Bell and Shoei comparison changed over the last 12 months?
3 findings
- Shoei was ahead of Bell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bell’s share of searches among helmet visor brands worldwide moved from 14.8% to 12.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Shoei’s share of searches among helmet visor brands worldwide moved from 27% to 27.2%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for helmet visor brands worldwide in September 2026?
2 changes
In September 2026, Shoei gained share of searches among helmet visor brands worldwide, from 26.5% to 27.2%.
Estimated monthly branded searches for Bell worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bell’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among helmet visor brands
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