Brandwave

AGV vs Shoei:Which is more popular?

In September 2026, Shoei had more branded searches than AGV among helmet visor brands worldwide. Shoei had about 165,000 branded searches, while AGV had 135,000. Shoei made up 27.2% of all helmet visor brand searches we track, and AGV accounted for 22.2%. When we asked ChatGPT and Google AI Overviews about helmet visor brands, AGV and Shoei each appeared in three of the five answers. Shoei was mentioned before AGV in every answer.

Among helmet visor brands worldwide in September 2026

Who do people search for more?

Shoei, about 22% more searches than AGV

Shoei 165K searchesAGV 135K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

AGV in 3 of 5Shoei in 3 of 5

Who does AI recommend more?

Shoei, named ahead of AGV in every answer

Shoei first in 3AGV never first

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Top helmet visor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AGV and Shoei were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shoei was listed before AGV in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shoei1st
  2. Pinlock2nd
  3. Arai3rd
  4. HJC4th
  5. AGV5th
  6. Bell6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pinlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shoei3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AGV3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HJC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about helmet visor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AGV or Shoei more popular in search?

This chart shows how often people search Google for AGV and Shoei by name. Each line represents a brand's share of searches for all six helmet visor brands we track, month by month, from English-language searches worldwide.

AGV and Shoei among helmet visor brands worldwide, by month

Share of searches by month for Shoei, AGV. The figures are in the table below the chart.

View monthly share of searches table
MonthShoeiAGVAraiBellHJCPinlock
Oct 202527%22.1%18%14.8%9.9%8.1%
Nov 202530.5%25%16.7%11.2%9.2%7.5%
Dec 202527.8%22.7%18.5%12.5%10.2%8.3%
Jan 202627.8%22.7%18.5%12.5%10.2%8.3%
Feb 202625.5%20.8%20.8%14%11.4%7.6%
Mar 202628.7%19.2%19.2%12.9%12.9%7.1%
Apr 202628.7%19.2%19.2%12.9%12.9%7.1%
May 202628.7%19.2%19.2%12.9%12.9%7.1%
Jun 202629.3%19.7%19.7%13.2%10.8%7.2%
Jul 202626.5%21.7%21.7%11.9%11.9%6.5%
Aug 202626.5%21.7%21.7%11.9%11.9%6.5%
Sep 202627.2%22.2%18.1%12.2%12.2%8.1%

How has the AGV and Shoei comparison changed over the last 12 months?

3 findings
  • Shoei was ahead of AGV in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AGV’s share of searches among helmet visor brands worldwide moved from 22.1% to 22.2%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Shoei’s share of searches among helmet visor brands worldwide moved from 27% to 27.2%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for helmet visor brands worldwide in September 2026?

2 changes
  1. In September 2026, Shoei gained share of searches among helmet visor brands worldwide, from 26.5% to 27.2%.

  2. In September 2026, AGV gained share of searches among helmet visor brands worldwide, from 21.7% to 22.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AGV’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AGV

1 branded search term

  • agv helmet

Shoei

1 branded search term

  • shoei

How the Brand Demand Index is measured

Other head-to-heads among helmet visor brands

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