How popular isRichmond in search?

In September 2026, there were an estimated 1.8M branded searches for Richmond worldwide which held steady over the last 12 months. Richmond holds 69.3% estimated Share of Search among mall brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which mall brands compete with Richmond?

Richmond against mall brands worldwide, by month

Month	Richmond	Woodland	Lenox	Newport	Summit
Oct 2025	68.6%	25.2%	6.2%	0.05%	<0.01%
Nov 2025	59.4%	32.6%	8%	0.05%	<0.01%
Dec 2025	53.3%	35.9%	10.7%	0.06%	<0.01%
Jan 2026	60.3%	33.1%	6.6%	0.05%	<0.01%
Feb 2026	65.7%	29.5%	4.8%	0.07%	<0.01%
Mar 2026	69.3%	25.5%	5.1%	0.09%	<0.01%
Apr 2026	70%	25.7%	4.2%	0.09%	<0.01%
May 2026	69.3%	25.5%	5.1%	0.11%	<0.01%
Jun 2026	64.9%	29.1%	5.8%	0.13%	<0.01%
Jul 2026	64.9%	29.1%	5.8%	0.13%	<0.01%
Aug 2026	65.6%	29.5%	4.8%	0.09%	<0.01%
Sep 2026	69.3%	25.5%	5.1%	0.07%	<0.01%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Richmond	69.3%	1.8M	0%	+3.7 points
2, held 2nd	Woodland	25.5%	673K	-18.2%	-4 points
3, held 3rd	Lenox	5.1%	135K	0%	+0.3 points
4, held 4th	Newport	0.07%	1.9K	-20.8%	0 points
5, held 5th	Summit	<0.01%	90	0%	0 points

1.Richmond
69.3%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +3.7 points.
2.Woodland
25.5%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -4 points.
3.Lenox
5.1%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Newport
0.07%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
5.Summit
<0.01%
Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Richmond and its closest rivals

How has branded search demand for Richmond changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Richmond worldwide held steady at 1.8M.
Across the 12 months ending September 2026, Richmond’s estimated Share of Search among mall brands worldwide increased from 68.6% to 69.3%.
Across the 12 months ending September 2026, Richmond’s estimated Share of Search among mall brands worldwide peaked at 70% in April 2026 and was lowest at 53.3% in December 2025.

How did search popularity change for mall brands worldwide in September 2026?

5 changes

In September 2026, Richmond gained estimated Share of Search among mall brands worldwide, from 65.6% to 69.3%.
In September 2026, Woodland lost estimated Share of Search among mall brands worldwide, from 29.5% to 25.5%.
Estimated monthly branded searches for Newport worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
Estimated monthly branded searches for Summit worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
Estimated monthly branded searches for Lenox worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Richmond compete?

Richmond is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Bacon brands	3rd of 6	9.1%	Show ranking
Kindergarten brands	2nd of 7	13.4%	Show ranking
Ballet Nutcracker brands	2nd of 3	48.8%	Show ranking
Mall brands	1st of 5	69.3%	Shown above
Veggie burger brands	1st of 6	71.8%	Show ranking
Sausage brands	1st of 6	87.7%	Show ranking

How is Richmond measured?

Brandwave collects information about searches that people make online using Richmond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term