Richmond vs Woodland:Which is searched more?
In September 2026, Richmond had more branded searches than Woodland among mall brands worldwide. Richmond was estimated to have 1.8M branded searches compared to Woodland’s 673K, and held a 69.3% Share of Search versus Woodland’s 25.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Richmond or Woodland?
Compare the mall brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Richmond, Woodland. The figures are in the table below the chart.
View monthly share of search table
| Month | Richmond | Woodland | Lenox | Newport | Summit |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 25.2% | 6.2% | 0.05% | <0.01% |
| Nov 2025 | 59.4% | 32.6% | 8% | 0.05% | <0.01% |
| Dec 2025 | 53.3% | 35.9% | 10.7% | 0.06% | <0.01% |
| Jan 2026 | 60.3% | 33.1% | 6.6% | 0.05% | <0.01% |
| Feb 2026 | 65.7% | 29.5% | 4.8% | 0.07% | <0.01% |
| Mar 2026 | 69.3% | 25.5% | 5.1% | 0.09% | <0.01% |
| Apr 2026 | 70% | 25.7% | 4.2% | 0.09% | <0.01% |
| May 2026 | 69.3% | 25.5% | 5.1% | 0.11% | <0.01% |
| Jun 2026 | 64.9% | 29.1% | 5.8% | 0.13% | <0.01% |
| Jul 2026 | 64.9% | 29.1% | 5.8% | 0.13% | <0.01% |
| Aug 2026 | 65.6% | 29.5% | 4.8% | 0.09% | <0.01% |
| Sep 2026 | 69.3% | 25.5% | 5.1% | 0.07% | <0.01% |
How has the Richmond and Woodland comparison changed over the last 12 months?
3 findings
- Richmond was ahead of Woodland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Richmond’s estimated Share of Search among mall brands worldwide moved from 68.6% to 69.3%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Woodland’s estimated Share of Search among mall brands worldwide moved from 25.2% to 25.5%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for mall brands worldwide in September 2026?
2 changes

In September 2026, Richmond gained estimated Share of Search among mall brands worldwide, from 65.6% to 69.3%.

In September 2026, Woodland lost estimated Share of Search among mall brands worldwide, from 29.5% to 25.5%.
Other head-to-heads among mall brands
How each brand is measured
Brandwave collects information about searches that people make online using Richmond’s and Woodland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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