How popular isRichmond in search?
In September 2026, there were an estimated 14.6K branded searches for Richmond worldwide which is down 16.8% over the last 12 months. Richmond holds 2% estimated Share of Search among veggie burger brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Vivera50.3%Linda McCartney27.7%
Beyond Meat10.1%
Birds Eye8.6%
Richmond2%
Quorn1.4%
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Where does Richmond compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Veggie burger brands | 5th of 6 | 2% | Shown below |
| Sausage brands | 2nd of 6 | 6.1% | Show ranking |
| Bacon brands | 2nd of 3 | 20.6% | Show ranking |
Which veggie burger brands compete with Richmond?
Share of Search by month for Vivera, Linda McCartney, Beyond Meat, Birds Eye, Richmond. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivera | Linda McCartney | Beyond Meat | Birds Eye | Richmond | Quorn |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 15.2% | 50.4% | 4.7% | 1.3% | 0.91% |
| Nov 2025 | 37.3% | 20.6% | 24.9% | 13.8% | 1.8% | 1.5% |
| Dec 2025 | 41.6% | 28% | 18.6% | 8.6% | 2.1% | 1.1% |
| Jan 2026 | 42.6% | 28.7% | 15.6% | 8.8% | 2.1% | 2.1% |
| Feb 2026 | 38.4% | 31.6% | 17.2% | 9.7% | 1.9% | 1.3% |
| Mar 2026 | 37% | 37.3% | 13.6% | 9.3% | 1.8% | 1% |
| Apr 2026 | 45.7% | 25.2% | 16.8% | 9.4% | 1.9% | 1% |
| May 2026 | 42.5% | 34.9% | 12.7% | 7.2% | 1.7% | 0.94% |
| Jun 2026 | 46.3% | 31.2% | 11.4% | 7.9% | 1.9% | 1.2% |
| Jul 2026 | 49.2% | 27.2% | 12.1% | 8.4% | 2% | 1.1% |
| Aug 2026 | 48.7% | 26.8% | 14.6% | 6.9% | 2% | 1.1% |
| Sep 2026 | 50.3% | 27.7% | 10.1% | 8.6% | 2% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.3% | 368K | 0% | +1.6 points | |
| 2, held 2nd | 27.7% | 203K | 0% | +0.9 points | |
| 3, held 3rd | 10.1% | 74K | -32.7% | -4.4 points | |
| 4, held 4th | 8.6% | 62.9K | +21.2% | +1.7 points | |
| 5, held 5th | 2% | 14.6K | -3.1% | 0 points | |
| 6, held 6th | 1.4% | 9.9K | +22.2% | +0.3 points |
1.
Vivera50.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.6 points.
27.7%
Held 2nd. 203K estimated branded searches, 0% vs prior month. Share +0.9 points.
10.1%
Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -4.4 points.
8.6%
Held 4th. 62.9K estimated branded searches, +21.2% vs prior month. Share +1.7 points.
5.
Richmond2%
Held 5th. 14.6K estimated branded searches, -3.1% vs prior month. Share 0 points.
6.
Quorn1.4%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
Compare search popularity between Richmond and its closest rivals
How has branded search demand for Richmond changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Richmond worldwide fell from 17.5K to 14.6K.
- Across the 12 months ending September 2026, Richmond’s estimated Share of Search among veggie burger brands worldwide increased from 1.3% to 2%.
How did search popularity change for veggie burger brands worldwide in September 2026?
6 changes
In September 2026, Birds Eye gained estimated Share of Search among veggie burger brands worldwide, from 6.9% to 8.6%.
In September 2026, Vivera gained estimated Share of Search among veggie burger brands worldwide, from 48.7% to 50.3%.
In September 2026, Linda McCartney gained estimated Share of Search among veggie burger brands worldwide, from 26.8% to 27.7%.
In September 2026, Beyond Meat lost estimated Share of Search among veggie burger brands worldwide, from 14.6% to 10.1%.
Estimated monthly branded searches for Quorn worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Richmond worldwide fell 16.8% over 12 measured months, from 17.5K to 14.6K in September 2026.
How is Richmond measured?
Brandwave collects information about searches that people make online using Richmond’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- richmond bacon
- richmond burger
- richmond sausage
- richmond veggie
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Is Richmond your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.